Coachtopia: Establishing a Brand Identity in Motion
Some projects come with tight brand guidelinesBrand guidelines are a comprehensive set of rules and standards that define how a brand should be represented across all mediums and communications. They ensure consistency in visual design, tone of voice, and messaging, creating a cohesive identity that resonates with audiences. From logo usage to typography, color palettes to tone, brand guidelines act as the ultimate reference for maintaining.... Others come with complete creative freedom. Our latest collaboration with Coachtopia landed firmly in the latter category—an open brief, a month-long creative sprint, and a simple yet exhilarating directive: create as many unique logo stings as possible.
But this wasn’t just about animating a logo. Instead, our task was to define the visual DNA of Coachtopia, Coach’s new sustainability-focused sub-brand. Our logo stings would be a core part of Coachtopia’s look and feel, appearing across films, social content, and campaignsCampaigns are organized efforts designed to achieve specific goals, such as raising awareness, driving engagement, or generating sales. They combine strategy, creativity, and execution across multiple channels to deliver a cohesive message. for years to come. This was an opportunity to shape the future of the brand’s identity—and put the unmistakable RIOT stamp on it.
The Approach: A Logo for Every Moment
With total creative freedom, we approached this project with an expansive mindset. Each logo sting needed to be distinct—built for different moods, different placements, different types of content. Some were designed to open a film, others to close it. Some told a story in a single burst, while others were meant to be used in sequence, creating a bookend effect across multiple pieces of content.
In just one month, we crafted 21 wildly unique Coachtopia logo stings, each with its own personality. Some were hand-drawn and playful. Others were glitchy and chaotic. Some leaned into a retro, 90s-inspired energy, while others felt modern and sleek. We played with deep textures, vibrant colors, and unexpected motions—ensuring that no matter the vibe, Coachtopia had a logo sting to match.
Finalized Coachtopia Logo Stings
From the full set of 21, a select few were chosen as the official Coachtopia logo stings—each bringing a different energy and use case within the brand’s growing identity:
Clouds Part
A dreamy, atmospheric reveal where the Coachtopia logo emerges as clouds drift apart.
Cloud Hop
A playful cloud character runs over and bounces between the Coachtopia letters to complete it, bringing a sense of motion and energy.
Our Planet
A planetary, universe-expanding treatment of the logo, provided in multiple versions (with stars, without stars, in black and white).
Simple Wiggle
A minimal yet lively motion variation, available in white, black, and rainbow colorways.
Coachtopia World Start & End
A grand, cinematic motion piece designed to introduce and close Coachtopia’s biggest films.
Each of these stings will help define Coachtopia’s visual presence, ensuring consistency and personality across all its content.
Exploring the Cutting Room Floor
Not everything made the final cut, but some of the most experimental ideas helped shape the direction of the brandA brand is the unique identity of a business, product, or service, encompassing its values, personality, visual identity, and customer perceptions. It’s how an organization differentiates itself and connects with its audience.. Our team created an expansive collection of logo animations, each with its own unique energy. Even the ones that didn’t make the official selection played a role in refining Coachtopia’s aesthetic.
To celebrate that process, we’ve included the full presentation of all 21 logo stings below—because in the world of RIOT, **every ideaAn idea is a thought, concept, or mental image that emerges as a solution, inspiration, or innovation. Ideas form the foundation of creativity and problem-solving, driving progress and sparking new opportunities. pushes the next one forward**.
Watch one of the final logo stings in the player above, and explore the full collection below.
