2022

Now that the 2022 holiday season is over we’re excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it’s been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Feel the Wonder campaign. You can watch our Remember Wonder clip in the player above and see below some key clips that served as inspiration for the final campaign. Coach Holiday 2022 CampaignBelow you'll see the official Coach 'Feel the Wonder' Holiday 2022 campaign across a variety of their social media channels. View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) Feel the wonder. 🤗 This holiday, […]

A spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.

We created a stop-motion animation film and used intricate ASMR sound design to bring Coach's (Re)Loved – Remade Rexy Puzzle to life.

A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.

A cinematic celebration of craftsmanship and light, Tiffany Holiday 2022 captures the magic of giving through RIOT’s lens — a shimmering fusion of heritage, emotion, and modern luxury that turns tradition into art.

Produced, Directed, Creative, Edited, Motion GFX, Color, VFX

Produced, Directed, Creative Direction, Photography, Animation, Color, Edited, GFX, Motion

Our very first work for Coachtopia was early in 2022 when we were asked to come in to Coach HQ to shoot Q&A sessions with some Gen Z consumers. At that time I don’t think the full idea of Coachtopia had been formed but the importance of these sessions helped to shape the very early moments of the Coachtopia brand. Fast forward to the summer of 2022 and we were asked to create a sizzle reel that would serve as an introduction to Coachtopia to help welcome and teach potential new community members about the brand and and this new circular approach to fashion. Our sizzle reel introduction to Coachtopia was exciting to be a part of and hyped us up for the months of continued collaboration that would happen in the background. Utilizing a mixture of hand-drawn animations and user generated content we crafted a sizzle reel that Coachtopia used to help recruit Gen Z designers, activists and influencers to join the Beta Community and help shape the direction of Coachtopia as a brand. Our sizzle explains the basics of Coachtopia and how creating a circular fashion brand is essential to save our planet by providing a positive impact […]

Our long-time relationship with Coach brought us to this new film for their associated non-profit agency, the Coach Foundation to help highlight the significant progress they've made in unlocking the dreams of 5,000 young people through scholarships. Our film would also serve as inspiration to encourage Coach employees to participate in the mentorship program, helping underrepresented youth with opportunities not regularly available to them. RIOT creative agency created a touching and authentic film that highlights the impact the Coach Foundation is having on young people around the world. Utilizing raw, self-filmed personal messages alongside a subtle, yet eye-catching visual aesthetic our film is a true celebration of the amazing work the Coach Foundation is doing for young people that deserve a chance.

We created a cinematic trailer for real-time data platform Aerospike that breaks the norms of a conventional corporate video.

Edited together with quick cuts and motion graphics we created a unique, fast-paced sizzle reel. Featuring superstars like Jennifer Lopez, Megan Thee Stallion and Kate Moss alongside product close-ups and runway visuals, we showcased all the best that Coach had to offer. We had a lot of creative freedom to push the boundaries with this sizzle reel in terms of color, vibe, filters and effects and were even able to have fun with the Coach logo by coloring and melting it! We're excited for our next creative agency collaboration with Coach and to see how much further we can stretch our creativity. Close

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