Our Culture

We thrive on culture - it emanates from our entire being. A cultural reference is ever important, and we wear our inspirations on our sleeve(s). Culture is at the helm of everything we do.

Our Creative Riot: A new take on creativity.

RIOT was founded with one aim: to put a whole new spin on creativity. A New York City / Los Angeles based Creative Agency we smash rudimental, old-school, text book thought & creative processes.  

We break down creativity blocking walls, and we annihilate the rules & regulations that have stifled the creative world far too long - mixing creation with technology to offer breathtaking results every single time.

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Adhering out of the box, next-level creative thought processes.

We have been lucky enough to work with many of the key players across numerous markets and spaces.

From hi-fashion to mixed martial arts fighting, music to food & drink, all the way through lifestyle, vaping, poker & gam(bl)ing, sports, business & finance and beyond, RIOT shines at them all.

We thrive working in any space and have blown away many of the boldest, strongest players in the world, most making RIOT their creative agency of choice.


Destroying creative boundaries, setting us apart from the pack.

All true creativity should derive inspiration from not just the latest trends, but also the timeless classics – something R¡OT is proud to instill in our creations.

Our inspiration comes from everywhere – from the spirit and energy of the New York City streets & the art that adorns it, the sound & vibe of the greatest music from both yesteryear and today; beautiful typography, impeccably produced & directed film, TV and movies, the internet & social media and the freedom of art and connection that exists because of it; fashion & the unique individuality of the people that wear it, tattoos & the individuals they adorn to everything else between, above and beyond.

We take our inspiration as seriously as we do our creativity, and RIOT's inspirational muses stretch as far and wide as our expertise.

Read Our Journal

Child-like imagination breeds vivid, out of this world creations.

We love the people we work with, so much so we refer to them as friends not “clients.” And that’s the way we approach relationships – giving that personalized feeling that you only get from your very best of friends. Why not come and join us at our table?

This more friendly way of doing business allows us to dream of days gone by, where our imagination had no limit and was free of restriction and boundary. Utilizing this child-like ideology allows us to create vivid, out of this world creations each and every day. It’s through the love we have for our craft that we are able to demonstrate un-paralleled, open-minded creative practice that results in truly unique, rad, culturally relevant and flamboyant work across all of our specialized fields (music, design, film, photography & art).

Ain't nobody f****ing with our clique!
  • Friends: Soul Cycle
  • RIOT NYC Creative Agency | Clients: Reebok
  • Our Friends: GQ
  • Our Friends: Vogue
  • Our Friends: The Xcerts
  • RIOT NYC Creative Agency | Clients: Coach
  • RIOT | Our Friends: Macy's
  • RIOT | Our Friends: Brides
  • RIOT NYC Creative Agency | Clients: Estee Lauder Companies

Meet the founder

Executive Creative Director, Chris "MUG5" Maguire

Chris "MUG5" Maguire is a Welsh born, bi-coastal Generation X'er that has been creating for the web since dialup was launched. His introduction into programming and creativity with a computer began as early back as the ZX Spectrum 48K, where he would spend hours writing BEEP commands, crafting his first electronic music creations in the most rudimental way.

Fast forward and Chris is now creating across all mediums, his only creative restriction being that he solely works in the digital realm. He might be seen directing a commercial one week, creative directing an app, print or UX design the next, recording, composing and producing a musical album, capturing, colorizing and retouching photos or films, or maybe even doing an original piece of artwork for his next art show. MUG5's original term to describe himself (and still apt) is Multimedia Futurist, showing a passion for all the mediums he crafts using - the five major being: film, music, design, photography and art.

MUG5's favorite medium for digesting art is music and he is always looking to music for inspiration, thanks to his other love, his oldest website (launched in 2004) AltSounds.com. Having an eclectic and refined musical palette allows MUG5 to channel that into his original creations that are as diverse as the music that was playing over the speakers as it was being created. Forever a tastemaker, Chris has his finger on the pulse when it comes to music, film, style, fashion, design and upcoming trends - always being the first to rock a new look, and never afraid to be daring and bold in both his work and the way he represents himself.

RIOT is MUG5's creative alter ego. RIOT is something that oozes his veins. RIOT is not a choice to MUG5, creativity is his constant release and RIOT is the way MUG5 expresses himself best. RIOT is MUG5's passion and love. RIOT allows MUG5 to give his everything to every single project he is a part of.

Sit back, relax and enjoy this site. Browse around and get to know RIOT and MUG5 (pronounced "mugs") a little more.

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