Michael Kors: JetSet Teaser
Michael Kors is ready to ignite wanderlust with the upcoming release of their chic new "JetSet" bag collection—a sophisticated line created especially for those who explore the world in impeccable style.
Our creative agency was invited to craft a striking 15-second animation designed to subtly tease this luxurious new line. With the challenge to remain elegantly abstract yet seamlessly complement the broader campaign—including print ads, digital banners, and social placements—we embraced the artistic freedom granted to us by the iconic fashion house.
Through a meticulous exploration of four distinct creative paths, we refined our vision into the evocative teaser animation displayed above, harmoniously setting the stage for the stylish journey that awaits.
Our creative agency was invited to craft a striking 15-second animation designed to subtly tease this luxurious new line. With the challenge to remain elegantly abstract yet seamlessly complement the broader campaign—including print ads, digital banners, and social placements—we embraced the artistic freedom granted to us by the iconic fashion house.
Through a meticulous exploration of four distinct creative paths, we refined our vision into the evocative teaser animation displayed above, harmoniously setting the stage for the stylish journey that awaits.
Creative Direction & Product Teaser Strategy
Directed the creative vision for Michael Kors' JetSet bag collection teaser—exploring four distinct creative paths to craft an elegantly abstract animation that would subtly ignite wanderlust while complementing the broader luxury campaign narrative.
Animation & Motion Design
Engineered a striking 15-second animated teaser through meticulous creative refinement—translating wanderlust and sophisticated travel into evocative, elegantly abstract visual sequences that captured the JetSet collection's luxurious spirit and jet-setting aesthetic.
Multi-Platform Campaign Integration
Developed a seamless animation designed for cohesive integration across print ads, digital banners, and social placements—ensuring the teaser complemented the broader JetSet campaign while maintaining elegant sophistication and artistic vision across all touchpoints.
Events2019 & EarlierAll CreationsColorEditedFashionFXLaunch FilmsMichael KorsMotionRetail & WindowsSocialVisual Identity
During New York Fashion Week, RIOT partnered with Michael Kors to launch the Miranda Eyewear Collection through the "Miranda Spotting" campaign, delivering rapid-turnaround in-store installations and social media content.
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