Sunglass Hut: Start With The Shades – Pop into Color ft. Margaux Brooke
At the heart of this exquisitely chic edition is socialite Margaux Brooke, whose sophisticated aura effortlessly captures a distinctly French essence—equal parts playful, chic, and timelessly glamorous. Immersed within a whimsical realm bursting with confectionery palettes, striking shapes, and fearless, eclectic patterns, Margaux elegantly embodies the spirited magic of the #StartWithTheShades ethos.
From electrifying pops of vibrant color and meticulously imaginative set design to a mesmerizing, gravity-defying "Inception"-inspired 3D room spin, every element of this creative collaboration pushes boundaries, capturing an irresistible blend of artistic storytelling and dynamic visual flair.
This installation not only elevates eyewear to iconic status but vividly showcases the boundless possibilities of fashion and imagination when you begin—boldly, stylishly—with the perfect pair of shades.
RIOT partnered with RXM Creative to craft quirky Halloween videos for Sunglass Hut inspired by “The Thing” from the Addams Family. These looping films, made with minimal tools and maximum imagination, brought Halloween magic to social feeds.
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Discover the bold collaboration between Gareth Pugh and Sunglass Hut during London Fashion Week 2015. This iconic partnership celebrates punk aesthetics through a custom-designed tote bag, showcasing Pugh’s artistic vision and rebellious spirit. Get a behind-the-scenes look at Pugh’s creative process and the making of the bag, as well as the punk influence that defines his designs.
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Discover how RIOT collaborated with Sunglass Hut and RXM Creative to produce the "Start With The Shades" campaign featuring Margaux Brooke, showcasing vibrant colors, eclectic patterns, and innovative set designs.
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