Coach: Freja Watches Spring 2014 Campaign Film
In a bold expansionNot just a buzzword—growth is the art and science of scaling businesses through strategy, creativity, and data-driven decision-making. into horology, Coach unveiled its inaugural watch collection, offering an array of styles for both men and women. To herald this venture, our creative agencyWhere strategy meets storytelling—creative agencies craft bold ideas, striking visuals, and powerful campaigns that elevate brands beyond the ordinary. collaborated closely with Coach to provide post-production servicesWhere the magic happens—post-production includes editing, color grading, sound mixing, and finishing touches that bring raw content to life. and music supervisionThe process of sourcing, licensing, and pairing music with content—blends storytelling with sonic strategy. for their first-ever watch campaign, featuring the captivating Freja Beha Erichsen.
A striking gold Coach watch from the Spring 2014 collection, captured in elegant detail.
Our approachThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. involved blending studio and outdoor cinematography to craft a visually stunning narrative that underscores Coach’s foray into timepieces. The juxtaposition of controlled studio environments with dynamic outdoor scenes reflects the versatility and elegance of the collection. Our responsibilities extended beyond visual storytellingThe oldest art form, reimagined for the screen. It’s how motion, color, and light combine to speak emotion without words. It’s not about showing—it’s about feeling.; we also oversaw music supervision, selecting a track from Bon Iver, one of our agency’s favored artists, to enhance the film’s emotive resonance.
Freja Beha Erichsen in a serene moment from the Coach Freja Watches Spring 2014 campaign, set against a striking city skyline.
This campaign marks a significant milestone in Coach’s brand evolutionThe foundation of success—brand development is the process of crafting, shaping, and growing a brand’s identity and presence. but also exemplifies our commitment to creating compelling content that harmonizes visual artistry with strategic brand messagingThe sound of your brand—brand voice defines the personality, tone, and style used in messaging to create a consistent and recognizable identity..
