Clinique: A Brand Sizzle That Spans Decades
Few brands in the beauty industry boast the legacy of Clinique. Established in 1968, this visionary brand was born from a groundbreaking article in Vogue magazine that posed a simple yet revolutionary question: Can great skin be created? Written by Carol Phillips with dermatological insights from Norman Orentreich, the article caught the attention of Evelyn Lauder. What followed was an industry-defining collaboration that birthed a company focused on allergy-tested, dermatologist-driven skin care—a first in the beauty world.
Over five decades later, Clinique continues to stand tall as a beacon of trust, innovation, and inclusivity in skincare. It’s a name that transcends generations, resonating with men and women alike who value not just beauty, but the science behind it. From its iconic white lab coats to its clean, clinical ethos, Clinique has carved a niche that celebrates both individuality and universal care.
Clinique’s Beyond Perfecting foundation and concealer range showcases diversity and inclusivity in skincare.
A Visual Symphony of Clinique’s Journey
When we at RIOT were tasked with creating a brand sizzle for Clinique, we knew we had to honor its rich history while embracing its bold vision for the future. The resulting film is more than just a highlight reel; it’s a love letter to a brand that redefined what beauty could mean.
Opening with Clinique’s earliest campaigns—evocative, monochromatic imagery that felt more science than sales—we chart the brand’s evolution through decades of beauty innovation. From its iconic “3-Step Skin Care System” to modern campaigns that champion diversity, authenticity, and sustainability, every frame reflects Clinique’s commitment to progress without compromising its roots.
A conceptual sketch showcasing Clinique’s innovation in store design and customer experience.
Timeless Elegance Meets Modern Creativity
Set to a dynamic score, the sizzle reel takes viewers on a journey that is both educational and emotional. Each sequence celebrates Clinique’s philosophy: beauty is not one-size-fits-all. Through vibrant visuals, bold typography, and carefully curated footage, the film encapsulates everything Clinique stands for—innovation, trust, and an unwavering dedication to skin health.
For us at RIOT, this project was a chance to combine storytelling with artistry, crafting a visual narrative that speaks to Clinique’s past, present, and future. It’s a celebration of a brand that dares to innovate and inspires all of us to dream bigger.
Above, you’ll find the final film—an immersive crash course into the world of Clinique that we are incredibly proud to have created. Let this sizzle reel inspire you as much as it inspired us, and here’s to pushing the boundaries of creativity further with every project we take on.
