Coachtopia: A Beta Community
Our very first work for Coachtopia was early in 2022 when we were asked to come in to Coach HQ to shoot Q&A sessions with some Gen Z consumersAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns.. At that time I don’t think the full ideaAn idea is a thought, concept, or mental image that emerges as a solution, inspiration, or innovation. Ideas form the foundation of creativity and problem-solving, driving progress and sparking new opportunities. of Coachtopia had been formed but the importance of these sessions helped to shape the very early moments of the Coachtopia brandA brand is the unique identity of a business, product, or service, encompassing its values, personality, visual identity, and customer perceptions. It’s how an organization differentiates itself and connects with its audience.. Fast forward to the summer of 2022 and we were asked to create a sizzle reel that would serve as an introduction to Coachtopia to help welcome and teach potential new community members about the brand and and this new circular approachStrategy is a structured and goal-oriented plan designed to achieve specific objectives by leveraging resources and actions in an organized and intentional manner. It serves as a roadmap for success across various disciplines, from business to marketing. to fashion.
Our sizzle reel introduction to Coachtopia was exciting to be a part of and hyped us up for the months of continued collaboration that would happen in the background. Utilizing a mixture of hand-drawn animations and user generated content we crafted a sizzle reel that Coachtopia used to help recruit Gen Z designers, activists and influencers to join the Beta Community and help shape the direction of Coachtopia as a brand. Our sizzle explains the basics of Coachtopia and how creating a circular fashion brand is essential to save our planet by providing a positive impact on the environment.
