Coachtopia: A Beta Community
Our very first work for Coachtopia was early in 2022 when we were asked to come in to Coach HQ to shoot Q&A sessions with some Gen Z consumersThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action.. At that time I don’t think the full ideaThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. of Coachtopia had been formed but the importance of these sessions helped to shape the very early moments of the Coachtopia brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception.. Fast forward to the summer of 2022 and we were asked to create a sizzle reel that would serve as an introduction to Coachtopia to help welcome and teach potential new community members about the brand and and this new circular approachThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. to fashion.
Our sizzle reel introduction to Coachtopia was exciting to be a part of and hyped us up for the months of continued collaboration that would happen in the background. Utilizing a mixture of hand-drawn animations and user generated content we crafted a sizzle reel that Coachtopia used to help recruit Gen Z designers, activists and influencers to join the Beta Community and help shape the direction of Coachtopia as a brand. Our sizzle explains the basics of Coachtopia and how creating a circular fashion brand is essential to save our planet by providing a positive impact on the environment.
