Coach: Saudi Exclusive Film
Occasionally Coach has a specific and exclusive product release for an individual territory. This could be in the shape of an exclusive bag or maybe even the way that they market to that specific region.
RIOT creative agency was tasked with creating a web-only specific film that was to be housed in a vertical banner adAdvertising is the strategic process of promoting products, services, or ideas through paid channels to reach a target audience. It encompasses creating compelling messages and selecting the right platforms—such as TV, digital, print, or out-of-home media—to drive awareness, engagement, and conversions. space. This was interesting to film as, for the first time we were shooting for vertical as opposed to trying to make landscape filmed content fit into a vertical space.
The creative look and feel of the film used a lot of light and shadow play against a white background, the result being a beautiful subtle cream color. The light and shadow play was made even more fun through the use of a turntable so there was movement within them as it moved.
RIOT creative agency was tasked with creating a web-only specific film that was to be housed in a vertical banner adAdvertising is the strategic process of promoting products, services, or ideas through paid channels to reach a target audience. It encompasses creating compelling messages and selecting the right platforms—such as TV, digital, print, or out-of-home media—to drive awareness, engagement, and conversions. space. This was interesting to film as, for the first time we were shooting for vertical as opposed to trying to make landscape filmed content fit into a vertical space.
The creative look and feel of the film used a lot of light and shadow play against a white background, the result being a beautiful subtle cream color. The light and shadow play was made even more fun through the use of a turntable so there was movement within them as it moved.
