Coach: 2016 Brand Sizzle
In recent years, Coach has stepped boldly into a new era, shedding its legacy as an accessories icon to claim its place among the greats of luxury fashion. Under the audacious leadership of Executive Creative Director Stuart Vevers, the brandA brand is the unique identity of a business, product, or service, encompassing its values, personality, visual identity, and customer perceptions. It’s how an organization differentiates itself and connects with its audience. has reimagined itself—fusing timeless craftsmanship with a fresh, fearless energy that refuses to be ignored.
To honor this creative metamorphosis, Coach turned to RIOT to craft not one, but two stunning sizzle reels. Our films were celebrations, cinematic odes to the brand’s reinvention. From the pulse of runway shows to the electricity of afterparties, from fashion films that took breaths away to the press coverage that roared across the globe, every moment was meticulously curated to showcase a brand reborn.
Two sizzle reels, one revolution: The first, a sweeping narrative of Coach’s creative renaissance, captured the breadth of its transformation. The second, a male-skewed reel, turned its lens to the unapologetic brilliance of Coach’s men’s fashion—bold, innovative, and undeniably cool. Together, they told a story of evolution, ambition, and artistry.
Every frame was crafted with RIOT’s signature touch—a balance of precision and poetry. Above, you’ll find the main sizzle reel, a celebration of Coach’s fearless energy and boundless creativityCreativity is the ability to generate new ideas, concepts, or solutions by thinking in unique, innovative, and unconventional ways. It is the foundation of innovation, problem-solving, and artistic expression.. Below, the men’s-focused reel, a testament to the bold spirit redefining modern luxury. These films are RIOT’s love letter to a brand unafraid to reinvent itself. And we’re beyond proud to have been part of the journey.
