Coach: New York Fashion Week Women’s Fall 2016 Teaser
September 2015 saw Coach’s debut New York Fashion Week runway show, highlighting their Women’s Spring 2015 Ready to Wear collection. Coach erected a huge show structure on the Highline for the occasion at Hudson Yards and they planted flowers and grass inside amongst the sprawling, mirrored runway. In 2016 Coach continued their transformation into a fashion brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. powerhouse with their second official New York Fashion Week runway show, this time highlighting their Women’s Fall 2016 collection. The collection is high school varsity-inspired with awesome patches, bomber jackets, and being full of rich colors. To celebrate this, the runway show was 360 live streamed from a gymnasium on Chelsea Piers in New York City.
We were tasked with creating the live streamReal-time video broadcast—used for events, product drops, or brand storytelling with immediacy. trailer that ran at the beginning of the show on every property it was being live-streamed on. This time we also were responsible for the composition of the original music, making this a fully encompassed RIOT creative agency project!
You can hear our full musical track “Wasteland” below. The track is available to license so HOLLA AT US if you’re interested in using it in your project.
