At RIOT, music is the heartbeat of everything we create. It’s the pulse that drives our wildest ideas and keeps us pushing boundaries. We take our cues from the industry’s game-changers—those who’ve ripped up the rule book and redefined what music can be. One name that’s always at the top of our list? Rick Rubin. The mastermind producer whose raw, genre-busting creativityCreativity is the ability to generate new ideas, concepts, or solutions by thinking in unique, innovative, and unconventional ways. It is the foundation of innovation, problem-solving, and artistic expression. is etched into the soul of RIOT. Rubin’s knack for blending the unexpected and his relentless pursuit of authenticity is what makes him a legend in our book. To celebrate his genius, we’ve embedded a massive 97-hour playlist by GLV Records, showcasing the depth and breadth of his work. Smash that shuffle button, crank up the volume, and let Rubin’s magic be the soundtrack to your day. Trust us, it’s the creative kickstart you didn’t know you needed. That’s not art. That’s commerce. Rick Rubin’s career spans over four decades, breaking boundaries and redefining sound. From co-founding Def Jam Recordings with Russell Simmons to shaping the sound of rock, hip-hop, […]
Read MoreAt RIOT, music is more than just a passion—it’s the pulse of our creativityCreativity is the ability to generate new ideas, concepts, or solutions by thinking in unique, innovative, and unconventional ways. It is the foundation of innovation, problem-solving, and artistic expression.. We’ve always championed bands and artists pushing the boundaries of music and their entire package to the outside world, or, as it’s 2024, their “brandingBranding is the process of creating and managing the unique identity, image, and perception of a business, product, or service in the minds of its audience. It involves crafting a cohesive message, visual identity, and emotional connection..”. One band that epitomizes this ethos is Sleep Token. Their unique branding, an intricate blend of mystique, musical innovationCreativity is the ability to generate new ideas, concepts, or solutions by thinking in unique, innovative, and unconventional ways. It is the foundation of innovation, problem-solving, and artistic expression., and visual textures resonates deeply with us and fuels our creative visionA concept is a foundational idea or vision that serves as the starting point for creative projects, strategies, or campaigns. It shapes direction and provides a framework for development, execution, and storytelling. at RIOT. The Genesis of Sleep Token […]
Read MoreSteve Albini was more than a music producer—he was a visionary whose raw, DIY approach to sound engineering shaped an entire era of music. In this tribute, we explore his legacy, influence, and how his ethos continues to inspire artists and producers today.
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