SEO

SEO at RIOT isn’t about chasing algorithms. It’s about building digital worlds people actually want to visit. We turn visibility into velocity.

Why SEO with RIOT?

We don’t do generic optimization. We engineer organic growth.

At RIOT, SEO is more than a service. It is a creative discipline that blends art, analytics, and cultural insight to make your brand impossible to ignore. Every strategy is designed to outlive trends, attract real audiences, and grow long after the campaign ends.

We don’t chase algorithms. We understand them and use that knowledge to amplify what makes your brand different. Whether rebuilding your site architecture, crafting high-performing content ecosystems, or optimizing for AI search, every step we take is intentional and measurable.

  • Build authority through relevance, not repetition.
  • Design experiences that search engines trust and people love.
  • Create organic growth that compounds over time.
Foundations for growth.
Visible everywhere.
See Creativity in Action
Close-up of an archival Tiffany scarab necklace on black velvet, captured for Tiffany x Frankenstein by RIOT.

SEO is brand storytelling in disguise. It’s making sure your message shows up exactly when someone’s searching for it. At RIOT, SEO sits at the intersection of strategy, UX, and culture. We audit your site, decode your data, and rebuild your digital foundation so that every click counts.

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Is SEO Worth It?

If your audience can’t find you, your story doesn’t exist.

SEO is how we turn discovery into demand. It connects your brand to the people searching for answers, products, and ideas that matter most. At RIOT, we approach SEO as both science and art, building strategies that grow visibility sustainably, scalably, and with cultural awareness.

What you gain

  • Compounding organic traffic
  • Lower CAC than paid-only strategies
  • Credibility and discovery across AI & search
  • Insights that sharpen brand and product

SEO is more than visibility. It is trust earned at scale, designed through creativity and precision.

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We stand at the intersection of data and creativity, where algorithms meet artistry and strategy becomes storytelling. Every insight, every keyword, every click is shaped with intent, not just to rank but to redefine what visibility means.

Meet our Visionary Friends



What Businesses Think SEO Is vs. What Actually Drives Growth

Because SEO isn’t about gaming search engines. It’s about earning trust.
What Some Brands Focus On
  • Keyword stuffing
  • Vanity metrics focus
  • Shallow blogs for volume
  • Ignoring UX and site health
  • One-off “SEO fixes”
What Actually Resonates
  • Human-first content that drives retention
  • Intent-driven keyword strategy
  • Technical excellence and fast UX
  • Long-term topical authority
  • Continuous measurement and refinement

STRATEGY UNBOUND, ALWAYS BUILDING WHAT LASTS

An SEO partnership driven by creativity, powered by data, and dedicated to building visibility that endures.

At RIOT, our SEO services go beyond rankings — they redefine how your brand is discovered and remembered. We build partnerships that go deeper than deliverables, blending strategic insight with creative intuition to craft search strategies that actually move people.

In our world, optimization isn’t mechanical. It’s human. Every audit, keyword, and line of code tells part of your brand’s story — from how it’s found to how it feels. We connect art with algorithm, designing SEO that speaks with clarity and converts with purpose.

Though our roots are anchored in New York, our reach extends across the digital landscape. From local markets to global audiences, we collaborate to unlock new opportunities, elevate visibility, and create measurable, lasting growth. Wherever you are, we’re just a conversation away from transforming how your brand shows up online.

Unbounded strategy.
Creativity without shortcuts.


Model in RIOT New York shirt stands in front of a burning tower of stacked televisions, lit by red-orange glow.

What SEO Services Does RIOT Offer?

Innovative Storytelling
RIOT strengthens your digital foundation through technical precision, optimizing speed, structure, and accessibility to ensure your site performs flawlessly across every platform and search engine.
Content Strategy & Copy Optimization
Our team crafts content built on insight and intent, merging storytelling with search intelligence to attract, inform, and convert. Every word is designed to connect with audiences and algorithms alike.
UX & Conversion Alignment
We integrate SEO with UX strategy to deliver seamless journeys that drive engagement. From navigation flow to on-page signals, every detail is optimized to turn visitors into loyal advocates.
Keyword & Market Research
RIOT’s keyword strategies go beyond volume metrics. We uncover the language your audience actually uses, revealing new growth opportunities across industries and global markets.
Analytics & Performance Tracking
Our analytics framework turns data into creative direction. We track performance, monitor visibility, and continuously refine strategies to maximize long-term impact.
AI Search Optimization
RIOT prepares your brand for the next generation of search. We optimize content for AI platforms like ChatGPT and Gemini, strengthening entity signals and author credibility.
International SEO
We tailor SEO strategies to global markets, balancing local nuance with global reach. From multilingual structure to regional targeting, we make your brand visible everywhere it matters.
SEO Audits & Consulting
Our audits go deeper than surface-level fixes. We analyze technical health, content gaps, and competitive dynamics to design a roadmap for sustainable, scalable growth.

The SEO game is changing every day, every minute, every second. We’re the ones holding the controller.

AN INSIDE LOOK AT RIOT SEO: THE STRATEGY BEHIND VISIBILITY THAT LASTS

Your inside access to the insight, precision, and creativity that power RIOT’s SEO.

Within the walls of RIOT, strategy and storytelling move in sync. Our SEO work begins long before keywords hit the page — it starts with understanding culture, behavior, and the intent behind every search. We blend data and creativity to engineer visibility that doesn’t fade with the next algorithm update.

Our process is transparent and collaborative. From technical audits and keyword research to content architecture and measurement, we reveal every layer of how your site performs and how it can evolve. This isn’t SEO hidden behind dashboards — it’s an open dialogue built on clarity and trust.

Step inside and discover how one of the world’s most forward-thinking creative agencies transforms search into storytelling, data into discovery, and clicks into long-term brand growth. With ongoing insights and strategy updates, there’s always something new to uncover — and another opportunity to grow.

Lew Frankfort speaks during his interview in RIOT’s Bag Man film for Coach, explaining his philosophy that fear of failure can both break and build you — his “split coin” theory.

FAQ

How long does SEO take to work?

 

Most brands begin to see measurable growth within three to six months. The timeline depends on your site’s current structure, competition, and consistency of implementation.

Do you offer one-time audits or ongoing retainers?

 

We provide both. One-time audits uncover opportunities and issues, while ongoing retainers build long-term momentum through continuous refinement and strategic growth.

Can you help us migrate or rebuild our site?

 

Yes. We manage technical migrations, redesigns, and platform transitions with complete care to maintain performance and preserve rankings from start to finish.

How is RIOT different from other SEO agencies?

 

RIOT blends creative direction with technical precision. We design SEO that feels human, grounded in brand storytelling, and engineered for measurable impact.

Do you optimize for AI-driven search platforms?

 

Absolutely. We prepare brands for the next wave of discovery by optimizing for AI ecosystems like ChatGPT, Gemini, and Perplexity. Our approach ensures your brand is not only found but trusted by the new generation of search models.

Do you offer international SEO?

 

Yes. RIOT builds SEO strategies that work across borders and languages, adapting to cultural nuance while maintaining global visibility. From local markets to multi-country expansion, we help your brand resonate everywhere.

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