Sunglass Hut: Halloween 2015 Social Creations
Halloween 2015 was brimming with spooky, quirky inspiration, and we were all in. After crafting Coach’s Halloween social imagery, our friends at RXM Creative approached us with a playful challenge: create something extraordinary for Sunglass Hut that tips its hat to the iconic “Thing” from the Addams Family. It was our kind of brief—delightfully strange, unpretentiously clever, and full of room to play.
What makes “The Thing” legendary, in all its iterations, is its purposefully low-budget charm. Its slightly scrappy nature has always been its strength, and we knew we had to preserve that spirit in our creations. With just one light, a green cloth, green cuffs, and the power of After Effects rotoscoping, we brought our own version of “The Thing” to life—filmed entirely in a single day inside the conference room of The Yard office space in Flatiron.
In our take, “The Thing” sneaks onto the scene, grabs a pair of sunglasses, and wanders off in mischievous triumph. The result? Two quirky, endlessly looping films that capture the Halloween vibe with a cheeky twist. Both were delivered as videos and animated GIFs, giving Sunglass Hut the versatility to share them across all platforms—everywhere and anywhere.
Above, you’ll find our favorite version looping in landscape. Below, you can dive into the alternate cut and explore the animated GIFs that kept the Halloween spirit alive in Sunglass Hut’s social feeds. For us, it’s proof that a little creativity and a lot of imagination can go a very long way.
RIOT partnered with RXM Creative to craft quirky Halloween videos for Sunglass Hut inspired by “The Thing” from the Addams Family. These looping films, made with minimal tools and maximum imagination, brought Halloween magic to social feeds.
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Discover the bold collaboration between Gareth Pugh and Sunglass Hut during London Fashion Week 2015. This iconic partnership celebrates punk aesthetics through a custom-designed tote bag, showcasing Pugh’s artistic vision and rebellious spirit. Get a behind-the-scenes look at Pugh’s creative process and the making of the bag, as well as the punk influence that defines his designs.
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Discover how RIOT collaborated with Sunglass Hut and RXM Creative to produce the "Start With The Shades" campaign featuring Margaux Brooke, showcasing vibrant colors, eclectic patterns, and innovative set designs.
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