The thinking behind the number—balancing profit, client expectations, market trends, and value.

Projecting revenue, spend, and growth—helps leaders plan ahead and adapt to changing market dynamics.

An ongoing client contract for services billed monthly—offers consistency and better forecasting.

Revenue minus all costs—what’s left after everything’s paid.

Crunching the numbers on indirect costs—used to set pricing and forecast profitability.

Measuring how much profit a specific project generates—used for pricing, planning, and client evaluation.

A published list of pricing for services—used for transparency, scoping, and negotiations.

Creative on-demand—a retainer agreement outlines the scope, hours, and commitment between agency and client.