The magical art of stop motion animation
December 20, 2022 by Jack in Behind The Scenes, Featured 0 Comments

A few months ago we were approached by our friends over at Coach to tell the stories of their products for their latest sustainability-led campaign (Re)Loved.  This project came in with a flexible brief and we spent a long time trying to work out what would be the best to approach this storytelling. We’re always trying new ways to make our creations stand out from the noise in the creative world and in most cases, the classics are the best.  One classic technique we absolutely love is the amazing stop motion animation as we are animation enthusiasts. Stop motion animations has been in our creative bag since we were kids and we used lego and a video camera to craft some terribly awesome work! We’ve been using stop motion animation techniques more and more in our work with little pepperings here and there but this project felt like the one to fully flex our stop motion muscles for some full films.  It seemed to fit the bill and we created the pieces in our very own creative agency studios in NYC. The stop motion animation technique Stop motion animation is an powerful but very time consuming technique used to create […]

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