Michael Kors: Miranda Spotting
Last week, we were worked alongside Michael Kors for New York Fashion week. The campaign was created to celebrate the launch of the Miranda Eyewear Collection on February 18th, which included an assortment of social videos and an In-Store installation montages depicting portraits by renowned photographer Victor Demarchelier.
The key to the success of this campaign was the speed of workflow, the photographs being taken the morning and during the day of the Michael Kors All Access runway show which, in turn had to be re-touched, colorized, masked, animated and then edited and rendered into finalized videos for the in-store launch that evening.
The video above showcases what was shown on the huge in-store installation at the MK Soho store that evening, while the video below showcases a social montage video that was broadcast on Michael Kors YouTube and Facebook, garnering hundreds of thousands of views.
https://vimeo.com/120774634
Michael Kors Miranda Spotting In Store Video Version
Our role was in the production and creation of the video assets, creating in total 1 in-store installation video, 1 social video and 10 individual celebrity Instagram videos, which were distributed across each celebrities profile and the Michael Kors official Instagram, Facebook and their popular Destination Kors website in the weeks following the event.
The in-store video was shown during the launch party, on a giant digital display on the steps of the brand new Michael Kors Soho Broadway store for the special guests in attendance, including Kate Hudson, Allison Williams, Lily Aldridge, Poppy Delevingne, Jessica Hart, Ming Xi, Hanneli Mustaparta, Harley Viera-Newton, Leigh Lezark, Karmen Pedaru, Alexandra Richards, Tao Okamoto and many more.
The key to the success of this campaign was the speed of workflow, the photographs being taken the morning and during the day of the Michael Kors All Access runway show which, in turn had to be re-touched, colorized, masked, animated and then edited and rendered into finalized videos for the in-store launch that evening.
The video above showcases what was shown on the huge in-store installation at the MK Soho store that evening, while the video below showcases a social montage video that was broadcast on Michael Kors YouTube and Facebook, garnering hundreds of thousands of views.
https://vimeo.com/120774634
Michael Kors Miranda Spotting In Store Video Version
Our role was in the production and creation of the video assets, creating in total 1 in-store installation video, 1 social video and 10 individual celebrity Instagram videos, which were distributed across each celebrities profile and the Michael Kors official Instagram, Facebook and their popular Destination Kors website in the weeks following the event.
The in-store video was shown during the launch party, on a giant digital display on the steps of the brand new Michael Kors Soho Broadway store for the special guests in attendance, including Kate Hudson, Allison Williams, Lily Aldridge, Poppy Delevingne, Jessica Hart, Ming Xi, Hanneli Mustaparta, Harley Viera-Newton, Leigh Lezark, Karmen Pedaru, Alexandra Richards, Tao Okamoto and many more.
