Reebok: Take A Walk feat. Jazz Cartier (GQ)

Reebok: Take A Walk feat. Jazz Cartier (GQ)

In our collaboration with Condé Nast, the “Take A Walk” series celebrates not just movement, but the creative soul of New York. This episode takes us into the world of Jazz Cartier, the hip-hop innovator known as Jacuzzi La Fleur. Directed by Chris “MUG5” Maguire, this film captures Jazz’s journey through the city that fuels his music, an artist in sync with the energy of his surroundings.

From the hum of the Manhattan Bridge to the narrow, storied streets of Chinatown, Jazz wanders with intention, absorbing the city’s pulse to ignite his creativity. Here, the city is both muse and collaborator, a place where every graffiti-splashed wall and neon-lit alley speaks to his artistry. We follow Jazz in his Reebok Classic Leather kicks, a pair as iconic and grounded as his sound, through scenes where inspiration flows as freely as his lyrics.

In moments of stillness, he reclines in a classic Ford Fairlane, letting the city move around him, gathering ideas before he heads into the recording studio. Each step, each beat, brings him closer to the perfect flow, a journey that embodies the spirit of street culture, grounded yet alive with possibility. With Jazz Cartier, Reebok, and RIOT, we’ve crafted an artist’s relentless pursuit of expression, powered by the city that never stops moving.

CREDITS

CLIENT: Reebok
AGENCY: RIOT
PUBLICATION: GQ
PRODUCED BY: Condé Nast
PRODUCER: William Savona
DIRECTOR: Chris “MUG5” Maguire
DIRECTOR OF PHOTOGRAPHY: Zach Jopling
ASSISTANT DIRECTOR: Matt McCann
2nd ASSISTANT DIRECTOR: Nastassja Simone
ASSISTANT CAMERA: Mason Cash
2nd ASSISTANT CAMERA: Brendan Engle
GAFFER: Gautam Kadian
SOUND: Jeff Gaumer
HAIR: Lizzie Arneson
ASSISTANT HAIR: Anike Rabiu
MAKEUP: Allie Smith
MAKEUP ASSISTANT: Mika Mitamura
STYLIST: Savannah White
TAILOR: Wesley Naut
PA: Carlo Betia
TALENT: Jazz Cartier
TALENT MANAGER: Astrid Torres
EDITING, COLOR & FX: Chris “MUG5” Maguire
ASSISTANT EDITING: Nastassja Simone

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