Reebok: Take A Walk feat. Jazz Cartier (GQ)
In our collaboration with Condé Nast, the “Take A Walk” series celebrates not just movement, but the creative soul of New York. This episode takes us into the world of Jazz Cartier, the hip-hop innovator known as Jacuzzi La Fleur. Directed by Chris “MUG5” Maguire, this film captures Jazz’s journey through the city that fuels his music, an artist in sync with the energy of his surroundings.
From the hum of the Manhattan Bridge to the narrow, storied streets of Chinatown, Jazz wanders with intention, absorbing the city’s pulse to ignite his creativity. Here, the city is both muse and collaborator, a place where every graffiti-splashed wall and neon-lit alley speaks to his artistry. We follow Jazz in his Reebok Classic Leather kicks, a pair as iconic and grounded as his sound, through scenes where inspiration flows as freely as his lyrics.
In moments of stillness, he reclines in a classic Ford Fairlane, letting the city move around him, gathering ideas before he heads into the recording studio. Each step, each beat, brings him closer to the perfect flow, a journey that embodies the spirit of street culture, grounded yet alive with possibility. With Jazz Cartier, Reebok, and RIOT, we’ve crafted an artist’s relentless pursuit of expression, powered by the city that never stops moving.