Reebok: Take A Walk feat. Fatima B (Vogue)
As part of our continued collaboration with Condé Nast we worked on an episodic series of small films titled “Take A Walk.” We were involved in all aspects of this project from ideation all the way through to the final product you see above. The films were directed by Chris “MUG5” Maguire and were filmed over a couple of hot days in August 2017.
We are hugely passionate about these films and the results demonstrate the passion that was put into the creation of them. Each episode highlights a different up and coming influencer and demonstrates what a walk in their daily life entails. Added to each is an epic soundtrack that helps further tell the story of each individual and “unclassified” individual. Each episode was filmed at various stunning locations in a different borough of New York City that we at RIOT scouted (Manhattan, Brooklyn and Harlem). This visual range of the city allowed us to further make each story unique and individual, just like the influencers wearing their Reebok Classic Leather kicks.
This episode focuses on stylist to the musical elite Fatima B. Our story shows Fatima in the two neighborhoods she calls home – Soho and Harlem. Fatima B is seen hopping in and out of stores looking for the next outfit for her client, taking some inspiration at the park and looking at the views of New York from her penthouse in Harlem. She finalizes an outfit for her latest client and snaps some shots to show them, whilst taking calls throughout the day.
