Michael Kors: JetSet Teaser
Michael Kors are set to release a new collection of bags called “JetSet” which are aimed at the people that have eternal wanderlust but want to do it in style.
We were approached to put together a 15 second animation that would tease the release of the new collection in a very subtle and abstract way that would work as part of the bigger picture (print ads, banner ads etc). Other than this restriction we were given full creative freedom to explore various ways to achieve this final product.
We went through about four different approaches before progressing this idea further, offering the final teaser film that you see on display above.