Coach: Disney x Coach Campaign
Coach are frequently doing fun, creative partnerships with other brands, most notably their recent partnership with Peanuts and Snoopy. In 2015 they took these partnerships to the next level when they announced that in 2016 they would be doing a partnership with both Disney and the New York Yankees! Two huge brands and partnerships we have been happy to have been involved in alongside Coach.
Our creative agency work with the Disney x Coach partnership was on a few different pieces of the puzzle. We were involved early on to help conceptualize the partnership and how that might look across the various Coach channels. Second, we created the final animations that were displayed in Coach stores, on Coach social accounts, and on various outdoor screens across the world. Thirdly we created a Disney x Coach Snapchat ad. Lastly, we took the amazing film that Disney created exclusively for Coach and created 50+ OOH versions for screens all over the world and an advertisement / pre-roll version for use as an ad campaign on Vogue and various other renowned publications worldwide.
We were thrilled to be a part of this campaign. Above you can see the Disney x Coach Vogue pre-roll ad, below you can then see all the social films live on the Coach Instagram, in-store and outdoor animations along with a Snapchat ad also.