Coach: Rivets
Coach released a collection of limited edition, hand-crafted, riveted bags. In celebration of this, we were tasked with creating a craftsmanship-styled film that showcased the handmade nature of these beautiful bags.
Shot over two days, Chris MUG5 Maguire directed, edited, and colored this 30-second film that supports the release and availability of the rivet bags.
Utilizing very cool music, supervised by RIOT creative agency founder MUG5 himself this film shows the repetitive nature in an interesting way of having to hand rivet these amazing bags.
The main 30-second film is streaming above, the 15-second cut is below for your viewing pleasure also:
