Coach: New York Stories Campaign Films
Everyone in New York has a story. Coach’s story began in 1941.
This is a city with a unique spirit of possibility. It has an energy that attracts and inspires people all over the world. On a bicycle in Central Park, on foot on the High Line, on cobblestones or busy sidewalks, there is a feeling of momentum…and purpose.
New Yorkers know where they’re going and how to get there. Their style is sophisticated, with a sense of ease: they have the authentic, self-confident look of a life on the move.
Coach presents a new collection with the unstudied chic and effortless cool of the city we call home—and the stories of fashionable individuals with their own inimitable New York style. Coach, hand picked influential New Yorkers across varying fields to showcase their New York story to the world.
Highlighting both men and women, this campaign series was a lot of fun to be a part of. Our role involved the second unit editing of these films. From customizing existing edits accordingly, through creation of various cut down edits (30 and 15 seconds for each). We also translated these films into six different languages and provided 30+ different size variants for each, for use in OOH, the web, socials etc.
Our favorite of all the films, featuring super model Karlie Kloss is viewable above. All the other episodes we were involved with are embedded individually below.