Coach: New York Stories Campaign Films

Coach: New York Stories Campaign Films

Everyone in New York has a story. Coach’s story began in 1941.

New York is a city with a unique spirit of possibility. It has an energy that attracts and inspires people all over the world. On a bicycle in Central Park, on foot on the High Line, on cobblestones or busy sidewalks, New York offers a feeling of momentum and purpose. New Yorkers know where they’re going and how to get there. Their style is sophisticated, with a sense of ease: New Yorkers have an authentic, self-confident look of a life on the move.

In 2014 Coach presented a new collection with the unstudied chic and effortless New York City cool. Coach crafted a collection of stories to match their collection that highlighted influential New Yorkers across varying fields, showcasing their personal New York stories and inimitable New York style to the world.

The Coach New York Stories campaign series was a lot of fun to be a part of. Our creative agency role involved the second unit editing of these films. From customizing existing edits accordingly, through the creation of various cut-down edits (:30 and :15 seconds for each). We also translated these films into six different languages and provided 30+ different size variants for each for use out of home, on the web, and on socials etc.

Our favorite of all the films, featuring supermodel Karlie Kloss is viewable above. All the other episodes we were involved with are embedded individually below.

New York Stories: Freja Beha Erichsen

New York Stories: Maki Ryoke

New York Stories: Charlie Anderson

New York Stories: Julia Retoin

New York Stories: Gia Coppola

New York Stories: Michael Chernow

New York Stories On Coach's Instagram

All the films on Coach's instagram,

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