Experimental Archives

At this point, we’ve created hundreds of different sizzle reels for brands and artists to help share their creative outputs with high-paced, fun edits, and this SMC 2022 Sizzle I sour latest piece of work for our good friends over at Coach. Our Coach: SMC 2022 Sizzle Reel was created so that store managers could see the progress of the brand and what they’ve achieved in 2022 and was used as the opening film for the store manager’s conference. Edited together with quick cuts and motion graphics we created a unique, fast-paced sizzle reel. Featuring superstars like Jennifer Lopez, Megan Thee Stallion and Kate Moss alongside product close-ups and runway visuals, we showcased all the best that Coach had to offer. We had a lot of creative freedom to push the boundaries with this sizzle reel in terms of color, vibe, filters and effects and were even able to have fun with the Coach logo by coloring and melting it! We're excited for our next creative agency collaboration with Coach and to see how much further we can stretch our creativity. Close

Explore the brand evolution of the Washington Commanders, from the Redskins to their current identity.

With almost 40,000 new apps released every month, we had to make sure the new Wardrobe app which allows its users to exchange and borrow high-fashion clothing would stand out from the crowd. The introduction to the app is the front door for the person using it, so we went above and beyond with this video, welcoming everyone to it in the coolest way possible. Taking a bank of awesome content from the team including clips of real users of the app, we had fun playing around with it all in very unique ways. Our creative agency goes the extra mile as always, we took the time to hand-cut real pieces of paper, filmed on a green screen, and then added stop motion to achieve an old-school and hyped look and feel. We ran assets through one of our many vintage video cameras to add true and unique VHS effects, created custom motion graphics for the logo and text moments, and composed mixed media animation layers and textures to help bring fresh, new, and unique vibes to each frame. We also chopped and mashed together some of the wildest and coolest imagery combinations, including a buffering effect called “data moshing” […]

In a time when the world was paused by lockdowns, RIOT reimagined live performance by turning limitations into creative triumphs. Building on our groundbreaking visuals for Call Ne When You Land—from the stirring narratives of the Official Music Video, Summertime Low, to Amaranth Moonlight—this live session stands as a testament to the unyielding spirit of creativity. The Zoom of Possibility When conventional stages were rendered inaccessible, our team embraced the digital realm. With Zoom as our portal, we engineered a near-zero latency experience through a blend of optimized network configurations and smart tweaks. The result was a live session that pulsed with the raw energy and intimacy of an in-person performance—proving that even in isolation, connection could be instantaneous. To capture the essence of every note and nuance, we deployed bespoke GoPro 360 camera packages to Luke and Ben in advance of the shoot. This was about embracing a multidimensional view of creativity. While the final edit showcased a clean, elegant framing to spotlight the music, the underlying 360 capture laid the groundwork for limitless creative exploration. It was our way of ensuring that every angle, every emotion, was preserved for those who dared to see beyond the obvious. Soundscapes […]

Creative Direction, Directed, Edited, Motion, Color, Design, Produced, Web

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

As part of our creative partnership with SoulCycle, this docufilm explores Souereya’s NYC story—a journey of resilience, passion, and transformation through movement. Follow her as she guides riders to embrace strength and self-discovery in every ride.

RIOT partnered with RXM Creative to craft quirky Halloween videos for Sunglass Hut inspired by “The Thing” from the Addams Family. These looping films, made with minimal tools and maximum imagination, brought Halloween magic to social feeds.

RIOT helped bring the Coach x Peanuts collaboration to life with creative contributions across multiple platforms, from the custom app design to OOH films and social media concepts. Explore how we played a key role in this iconic brand partnership.