Wardrobe: App Intro

With almost 40,000 new apps released every month, we had to make sure the new Wardrobe app which allows its users to exchange and borrow high-fashion clothing would stand out from the crowd. The introduction to the app is the front door for the person using it, so we went above and beyond with this video, welcoming everyone to it in the coolest way possible. Taking a bank of awesome content from the team including clips of real users of the app, we had fun playing around with it all in very unique ways. Our creative agency goes the extra mile as always, we took the time to hand-cut real pieces of paper, filmed on a green screen, and then added stop motion to achieve an old-school and hyped look and feel. We ran assets through one of our many vintage video cameras to add true and unique VHS effects, created custom motion graphics for the logo and text moments, and composed mixed media animation layers and textures to help bring fresh, new, and unique vibes to each frame. We also chopped and mashed together some of the wildest and coolest imagery combinations, including a buffering effect called “data moshing” […]

Reside Moments: Jewel Intentions

Creative Direction, Directed, Edited, Motion, Color, Design, Produced, Web

Reside Moments: Paint It Black

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

SoulCycle Docufilm: Souereya

As part of our long-standing collaboration with SoulCycle, we captured the essence of the transformative SoulCycle experience through a collection of docufilms that tell the individual stories of their most popular instructors. Here we center our narrative around Souereya, a charismatic and passionate SoulCycle instructor from NYC, translating her vibrant energy into a visually stunning docufilm. Known for high-intensity, indoor cycling workouts designed to rejuvenate the mind, body, and soul, SoulCycle classes are more than simply physical exercises—they’re spiritual sanctuaries.   SoulCycle riders unite in high-energy studios, moving in sync to the beat of unique playlists, driven by the inspirational guidance of legendary instructors. This holistic approach ensures every session is an immersive journey, culminating in a profound sense of achievement and community belonging. Since 2014, Souereya has been a beacon of inspiration, guiding riders through the SoulCycle journey with her dynamic enthusiasm and heartfelt connection. “I love movement… It helps you remember that it isn’t all that serious.” Her story, set against the striking backdrop of New York City, symbolizes the uplifting and transformative essence of SoulCycle. Our dedication to storytelling is evident in these SoulCycle docufilms. We don’t just tell an individual story; we create a way for […]

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