Creative

Creative

At RIOT, our creative directors infuse every project with a distinctive style that is uniquely tailored to each client while maintaining the unmistakable RIOT creative stamp. We dive deep into understanding each brand, ensuring that everything we craft is perfectly on-brand and resonates deeply with each clients individual audience. Our dedication to brands and branding means we care deeply about delivering work that not only meets but exceeds your expectations.

OUR CREATIVE DIRECTION EXPERTISE

  • Our Unique Style: Bringing a fresh, distinctive look to every project.
  • Brand Understanding: Deeply comprehending and reflecting your brand's essence.
  • On-Brand Craftsmanship: Ensuring every piece aligns with your brand identity.
  • Client-Centric Approach: Tailoring our creative vision to suit each individual brand.
Discover how our creative direction transforms ideas into brand-defining experiences for our creative agency.
PlayUSA: Beat The Bookie
September 1, 2019 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Motion, Music Supervision

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Reside Moments: Pools With A View
August 28, 2019 by riotwashere in 0 Comments

Creative Direction, Editing, Post, Color, Titles, FX, Social, Music Supervision

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Coach: The Rules Have Changed
July 26, 2019 by riotwashere in 0 Comments

Creative Direction, Direction, Editing, Color,FX, Motion, Design

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The Dialogue Of The Mass To The Void: With Architect Shohei Shigematsu
June 7, 2019 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

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Reside Moments: Paint It Black
May 31, 2019 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

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Reside Moments: Diving In
May 16, 2019 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

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Souereya’s Journey: A SoulCycle Experience of Strength, Movement, and Transformation
March 26, 2019 by Jack in 0 Comments

As part of our creative partnership with SoulCycle, this docufilm explores Souereya’s NYC story—a journey of resilience, passion, and transformation through movement. Follow her as she guides riders to embrace strength and self-discovery in every ride.

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Remaking A Classic With Chef Jamie Malone
March 13, 2019 by riotwashere in 0 Comments

Chef Jamie Malone opens up about her culinary philosophy and the importance of her home and Grand Cafe. This Reside Magazine film delves into how she blends beauty, functionality, and creativity in every aspect of her life.

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Luke Sital-Singh – Los Angeles
January 10, 2019 by riotwashere in 0 Comments

Produced, Directed, Creative Direction, Edited, Post, Color, FX, Animation, Branding, Design, Photography

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Laurie’s SoulCycle Journey: A Rhythm of Resilience, Connection, and Unstoppable Strength
November 22, 2018 by riotwashere in 0 Comments

Laurie Cole, SoulCycle’s founding Senior Master Instructor, shares her transformative journey in this moving docufilm. Through music, resilience, and community, Laurie inspires riders to embrace their authenticity and find strength in connection.

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Melanie’s SoulCycle Journey: A Path of Authenticity, Resilience, and Connection
September 26, 2018 by riotwashere in 0 Comments

As part of our creative collaboration with SoulCycle, this docufilm captures Melanie’s journey of resilience and self-discovery. With a powerful message to “Be your own authority,” Melanie inspires riders to embrace authenticity and connection in every SoulCycle class.

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Trammell: A SoulCycle Journey of Strength & Second Chances
September 24, 2018 by riotwashere in 0 Comments

In this powerful SoulCycle docufilm, Trammell shares his journey from life-saving heart surgery to redefining resilience in the Harlem fitness community. Directed by RIOT’s Chris “MUG5” Maguire, the film captures Trammell’s unique story of strength, recovery, and the inspiring connection he brings to every class.

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Mike Press: A SoulCycle Journey of Resilience, Transformation, and Triumph
August 5, 2018 by riotwashere in 0 Comments

Mike Press is more than a SoulCycle instructor—he’s a force of nature. From his NYC rides to his adventurous spirit on motorcycles, Mike embodies strength, grit, and inspiration for all who ride with him.

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SoulCycle: SoulFundamentals
March 11, 2018 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Animation, Branding, Design, Photography, Social, Music Supervision

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SoulCycle: SoulActivate
February 27, 2018 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Animation, Branding, Design, Photography, Social, Music Supervision

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SoulCycle: SoulActivate Teaser
February 22, 2018 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Animation, Branding, Design, Photography, Social, Music Supervision

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The Xcerts – Hold On To Your Heart (Official Music Video)
November 15, 2017 by riotwashere in 0 Comments

The Xcerts’ “Hold On To Your Heart” music video is a visually stunning and emotionally powerful production. Shot in Brighton with a minimalist crew, the video portrays lead singer Murray Macleod’s heartfelt message of resilience and hope, set against dramatic skies and vibrant cityscapes.

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Reebok: Take A Walk with Jazz Cartier (GQ)
September 29, 2017 by riotwashere in 0 Comments

Step into the rhythm of New York with Jazz Cartier in the latest episode of "Take A Walk." Directed by Chris “MUG5” Maguire, this episode follows Jazz as he finds inspiration in the vibrant streets of Chinatown and beyond, showcasing his creative process and individuality in collaboration with GQ and Reebok.

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Reebok: Take A Walk With Niia (Teen Vogue)
September 28, 2017 by riotwashere in 0 Comments

Singer-songwriter Niia takes us on an intimate journey through New York City in RIOT's "Take A Walk" series. From her townhouse to the streets of Bed-Stuy, discover the artistic spaces and inspirations that shape her music, grounded by the timeless style of Reebok Classic Leather sneakers.

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Reebok: Take A Walk With Fatima B
September 27, 2017 by riotwashere in 0 Comments

Step into the world of NYC’s vibrant style scene with Fatima B in Reebok’s Take A Walk series. Directed by RIOT’s Chris “MUG5” Maguire, this episode takes us from Harlem rooftops to Soho streets, blending iconic fashion with the city’s electric energy.

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Clinique: A Brand Sizzle That Spans Decades
August 1, 2017 by riotwashere in 0 Comments

Clinique has redefined skincare since 1968, becoming a global leader in beauty. Dive into our brand sizzle film that celebrates its groundbreaking journey, from its allergy-tested roots to its innovative campaigns.

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The Xcerts: Feels Like Falling In Love
July 3, 2017 by riotwashere in 0 Comments

A cinematic and emotional exploration of The Xcerts' "Feels Like Falling In Love," directed by RIOT’s Chris "MUG5" Maguire. This project merges powerful visuals, heartfelt storytelling, and creative branding for a standout music video and packshot design.

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BRIDES: Hannah Bronfman Cover Star Films
June 6, 2017 by riotwashere in 0 Comments

RIOT collaborated with BRIDES magazine to create cinematic visuals for their July 2017 cover featuring Hannah Bronfman. From creative workout films to hypnotic Instagram loops, this project blended style and storytelling.

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Macy’s: A Week’s Worth
June 2, 2017 by riotwashere in 0 Comments

RIOT’s “A Week’s Worth” film series for Macy’s showcases Missy and Plus fashion lines with cinematic NYC style. Hypnotic visuals, bold edits, and Instagram success define this summer campaign.

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