Alter/Ego Collection

RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

RIOT collaborated with LA Galaxy and DJ Alesso to create an electrifying teaser film that merges the worlds of soccer and music. Featuring powerful visuals and immersive soundscapes, the film captures the unyielding energy and artistry of the beautiful game.

In collaboration with WSJ Custom Content, RIOT crafted a dynamic sizzle reel titled "Beyond Your Imagination." This visual symphony captures years of iconic moments, showcasing the evolution of creative storytelling and the power of bespoke content.

RIOT teamed up with Nutrafol and Sephora to craft a stunning video series celebrating the connection between skin health and wellness. Through captivating visuals and scientific animations, the project brought Nutrafol's core message to life.

More than a premiere — this was a blueprint. RIOT created the first episode of LA Galaxy’s new Apple TV series, Galaxy Rise, setting the tone, style, and soul for a project rooted in community, inclusivity, and purpose. From visual language to local voices, we helped launch a movement.

There are trailers. And then there are cinematic rituals. For LA Galaxy’s 2023 season opener, RIOT created a war cry disguised as a film—complete with fierce choreography, emotional stills, and music supervision that hit like prophecy. This wasn’t just content. It was legacy in motion.

In just three days, RIOT crafted The Future Is Now — a fan-fuelled documentary tracing the myth and muscle of LA Galaxy, from Rose Bowl anthems to Beckham-era glamour. What began as a crash course in club history became a love letter to football culture — a cinematic sprint through legacy, loyalty, and the people who made it all real.

The Xcerts’ “Hold On To Your Heart” music video is a visually stunning and emotionally powerful production. Shot in Brighton with a minimalist crew, the video portrays lead singer Murray Macleod’s heartfelt message of resilience and hope, set against dramatic skies and vibrant cityscapes.

The Xcerts' "Daydream" music video, directed by RIOT's Chris "MUG5" Maguire, takes you on a whirlwind journey of surreal imagery, live performances, and daydream-inspired visuals. From quirky in-car moments to the electrifying stage energy at The Haunt in Brighton, the video encapsulates the band's creativity and passion.

Step into the rhythm of New York with Jazz Cartier in the latest episode of "Take A Walk." Directed by Chris “MUG5” Maguire, this episode follows Jazz as he finds inspiration in the vibrant streets of Chinatown and beyond, showcasing his creative process and individuality in collaboration with GQ and Reebok.

Singer-songwriter Niia takes us on an intimate journey through New York City in RIOT's "Take A Walk" series. From her townhouse to the streets of Bed-Stuy, discover the artistic spaces and inspirations that shape her music, grounded by the timeless style of Reebok Classic Leather sneakers.

Step into the world of NYC’s vibrant style scene with Fatima B in Reebok’s Take A Walk series. Directed by RIOT’s Chris “MUG5” Maguire, this episode takes us from Harlem rooftops to Soho streets, blending iconic fashion with the city’s electric energy.

A cinematic and emotional exploration of The Xcerts' "Feels Like Falling In Love," directed by RIOT’s Chris "MUG5" Maguire. This project merges powerful visuals, heartfelt storytelling, and creative branding for a standout music video and packshot design.

RIOT collaborated with BRIDES magazine to create cinematic visuals for their July 2017 cover featuring Hannah Bronfman. From creative workout films to hypnotic Instagram loops, this project blended style and storytelling.

RIOT’s “A Week’s Worth” film series for Macy’s showcases Missy and Plus fashion lines with cinematic NYC style. Hypnotic visuals, bold edits, and Instagram success define this summer campaign.

RIOT created Material World’s first-ever brand film, celebrating sustainable fashion and personal reinvention. This campaign showcases empowerment and style with cinematic flair.

“Motorola: An Unexpected Gift” is an episodic series by RIOT Creative Agency, showcasing real couples navigating NYC’s SoHo to find unique holiday gifts in 45 minutes using a Moto Z.

RIOT Creative Agency created a film celebrating Estée Lauder Companies’ 2016 achievements. The project highlighted the legacy, standout campaigns, and bold innovations of their 27 iconic brands.

RIOT created a bold NYC punk-inspired film to showcase Coach’s Women’s Fall 2016 Varsity jacket collection. With electric graffiti lighting and stop-motion animation, the film captured the collection’s individuality and craftsmanship.

RIOT created a craftsmanship-styled film celebrating Coach’s Rivets collection of limited-edition, hand-crafted bags. Directed by Chris MUG5 Maguire, the film highlights the precision and artistry behind these stunning designs.

RIOT collaborated with Coach to craft the Disney x Coach campaign, blending Disney’s timeless magic with Coach’s modern luxury. From animations to global ads, this creative partnership redefined bold storytelling.

RIOT crafted five bold jumbotron ads for the Coach x Yankees collaboration at Yankee Stadium, spotlighting exclusive products like the father-and-son baseball gloves. These dynamic films merged luxury and the spirit of baseball.

RIOT partnered with Coach to create two stunning sizzle reels celebrating the brand’s fearless transformation into a luxury fashion powerhouse. From runway shows to bold men’s styles, these films embody the creative vision of Stuart Vevers.