#Produced

In a groundbreaking collaboration with LA Galaxy, RIOT has once again pushed the boundaries of creative innovation, this time for the much-anticipated 2024 season opener where multi-platinum DJ and producer Alesso performed during the match against Inter Miami CF at Dignity Health Sports Park. The concept was clear from the outset: to transport LA Galaxy into the cosmic realm, symbolizing a new era of unparalleled experiences both on and off the field. Our team envisioned a journey that was not just a visual feast but an immersive narrative, leading viewers through a galaxy of fantasy and space-driven imagery. From satellites navigating extreme space weather to the mysterious depths of anti-gravity liquids and rivers, every frame was meticulously crafted to captivate and intrigue. “This project stands as a testament to the magic that unfolds when artists are given the liberty to explore, create, and innovate without constraints.” Sound design played a pivotal role in this interstellar voyage, with meticulously synchronized shots leading to an explosive Alesso drop, propelling the teaser into the stratosphere. The music, provided by Alesso himself, was not just a backdrop but the heartbeat of the video, elevating the visual experience into a sensory explosion. The narrative was […]

In an ever-evolving realm of hair wellness, our collaboration with Nutrafol wasn’t merely about painting a narrative. It was a strategic endeavor designed to amplify brand awareness and, more crucially, propel sales. We harmoniously combined advanced cinematography with evocative narratives, producing a series of films that resonate with the essence of holistic hair health. At the campaign’s core lay dual objectives: augmenting brand visibility and driving sales. While initially conceptualized for YouTube, the films’ unprecedented success warranted their evolution into OTT versions, which have also been resonating powerfully with audiences. Nutrafol Hair Wellness Campaign: A Fusion of Storytelling and Cinematic Mastery The magic truly unfolded behind the scenes. With the Nutrafol team present at our studios, every idea, every frame, and every soundbite was a collaboration. From conceptualization in our cyclorama studios to recording distinct voice-overs and CTAs in our specialized vocal booth, every step was a dance of innovation and cohesion. Interestingly, while the same talents lent their voices in both scenarios, the nuanced audio quality difference between the narrative and CTAs added a layer of sophistication. What sets these films apart in the crowded landscape of wellness advertising? Our inspiration was drawn from fashion films, and it reflects in […]

2023 was the start of our creative journey with Major League Soccer superstars, LA Galaxy. Our original creation was an opening trailer for the season which highlighted the rivalry between LA Galaxy and LAFC while also letting the fans know that this game would be happening where it all began for LA Galaxy – at the Rose Bowl in Pasadena, CA. Due to extreme weather conditions, the game was called off at the last moment and was rescheduled for independence day. To amplify the rivalry once more, we were tasked with creating a variety of campaign assets for the rescheduled Rose Bowl Stadium game and continue where we left off earlier in the season. For this campaign we created three different films: Rose Bowl Ticket Push Trailer: The first of our trailers, the intent of this film was to build up hype before the big game while also serving as a final ticket sales push to help sell out the Rose Bowl game. Our film successfully helped make that happen! Match Day -1 Hype Film: A reminder that tomorrow was the day that something historic was going to happen. In Stadium / Broadcast Hype Film: This film was played in […]

20th Anniversary of Dignity Health Sports Park: A Tribute to Legacy Dignity Health Sports Park, an emblematic landmark in the world of sports, marks its 20th anniversary this year. Synonymous with the LA Galaxy of Major League Soccer, this stadium has witnessed countless memories over the years. To celebrate this milestone, we’ve crafted a video reel to encapsulate its vibrant history, tailored especially for our social media followers. A Deep Dive into Archival Footage RIOT creative agency team meticulously sifted through decades of footage to ensure that we captured those standout moments that have defined the stadium’s narrative. Whether it’s an electrifying LA Galaxy match, a boxing bout that had fans on the edge of their seats, or a live music performance that reverberated through the stands, our reel ensures no significant moment goes unnoticed. Blending Iconic Moments with Modern Aesthetics More than just a chronological recap, our reel offers a seamless fusion of iconic MLS moments, diverse sports events, popular TV showcases, and live concerts that have graced the Dignity Health Sports Park. To further enhance the viewing experience, we’ve augmented our content with state-of-the-art FPV drone visuals and dynamic motion graphics. Our signature logo sting is the cherry […]

For more than a decade we've been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We're proud to share our latest collaboration with Coach, bringing them one step closer to our hearts - this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It's been a long time coming and we're so excited to share all the creative work we've put into Coach's new sustainability-focused brand, Coachtopia - just in time for this year's Earth Day too! We're extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. Photo by: Adrian Nina of the Coachtopia Ergo bag that has sold out twice in the first week of the brand's existence! If you're fans of […]

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Nutrafol x Sephora: Nutraceutical Product FilmsDiscover the product films we created for each of the Nutrafol nutraceutical supplements that will be available for sale @ Sephora.Women'sWomen's VeganWomen's BalancePostpartumMen'sNutrafol x Sephora: Hair Care Product FilmsDiscover the product films we created for each of the Nutrafol hair care products that will be available for sale @ Sephora.Strand DefenderRoot PurifierStress RelieverHair SerumBuild-Up BlockerStill curious?We put together this blog article to give you a further look behind the curtains of this project. From storyboards through BTS imagery, our journal article will give the curious folks a deeper insight into this comprehensive creative collaboration.#2024 UpdateWe teamed up with Nutrafol once again to update a few of the original videos to develop a renewed visual experience and some minor updates to the products. With meticulous attention to detail, we captured the voiceovers in our creative studios, each nuance finely tuned with our Blue microphones to enrich the viewer's auditory journey. The update of Nutrafol's hair serum name presented a unique challenge, seamlessly integrating new voiceovers with the existing footage.

Fun facts Our original pitch was for Tuddy to replicate the famous Rocky sequence for the extra over the top feels. Our creative agency is always finding hiddens gems to share and we planted an easter egg for fans in this clip. "Tuddy" is a slang football term that evolved from the abbreviation of touchdown (TD) as in t= "tuh" and d= "dee." Close Shared on social mediaOur clip as see on the official Washington Commanders Instagram, Facebook and Twitter. View this post on Instagram A post shared by Washington Commanders (@commanders) He's kind of a pig deal...WELCOME OUR NEW MASCOT, 𝙈𝘼𝙅𝙊𝙍 𝙏𝙐𝘿𝘿𝙔! 🐷 pic.twitter.com/N6eMy6goiV— Washington Commanders (@Commanders) January 1, 2023

Coach Holiday 2022 CampaignBelow you'll see the official Coach 'Feel the Wonder' Holiday 2022 campaign across a variety of their social media channels. View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) Feel the wonder. 🤗 This holiday, it's time to unleash your inner child. Our festive story begins with #JenniferLopez, #ChanyoungYoon and #ZoeyDeutch. #CoachHoliday https://t.co/88TSIoHWTr #CoachNY pic.twitter.com/BxS10O7USs— Coach (@Coach) November 2, 2022 @coach FEEL THE WONDER, aka holiday like a kid 🤸🎁 What's your fave festive memory from childhood? #CoachHoliday #CoachNY ♬ original sound - Coach Fun Fact: For this campaign, the Coach team was location scouting many different areas in New York. As it happens, one such place they looked at was our very own creative agency founder MUG5's family home in New Jersey! The building was built by Time magazine featured local New Jersey architect Arthur Rigolo and has some extra cool vibes that attract a lot of directors and creatives when location scouting. Maybe they'll choose it for their next campaign?

A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.