#OOH

IWC Schaffhausen: NYC Flagship Film

IWC Schaffhausen, the pinnacle of Swiss luxury watchmaking, tasked us with a high-stakes project: to create a compelling video for their brand-new flagship store at the legendary corner of 60th and Madison Avenue in NYC.

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Red Bull Kumite: Times Square Live Stream OOH Screen Graphics

Back in March, we took on a pretty intense project for the 2024 Red Bull Kumite, right in the heart of Times Square. Our job? Design and create the graphics for the event, making sure the games looked amazing on a massive 8K corner screen in New York City. We crafted the fullscreen visual experience, with graphics seamlessly laid over live camera feeds, resulting in a high-end and visually stunning display. Red Bull Kumite is one of the must-watch tournaments on the Street Fighter and Fighting Game Community calendar, featuring 16 of the world's top Street Fighter players battling for the title of Red Bull Kumite Champion. The atmosphere was electric, with onlookers and participants alike immersed in the intense action and breathtaking visuals. The event was streamed live on Red Bull Gaming's Twitch and YouTube channels, giving a global audience of hundreds of thousands a front-row seat. Plus, the 360,000 people who pass through Times Square each day got to experience the excitement. The vibrant graphics and the thrill of playing on such a grand stage made the event unforgettable. One attendee even said, "The energy in Times Square was palpable, and the graphics on the big screen were […]

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Tiffany: The Voice of Schlumberger

In the opulent world of jewelry, few names resonate as profoundly as Jean Schlumberger. The French designer, celebrated for transforming Tiffany & Co.’s jewelry line with his imaginative and vibrant pieces, left an indelible mark on the industry. Yet, amid all his illustrious creations, one mystery lingered – the absence of an audible memory. Almost no one truly knows what the legendary Schlumberger sounded like, a private man he never publicly gave an interview and there are no known recordings of his voice. A dynamic, abstract portrait of Jean Schlumberger, designed to represent his visionary contributions to jewelry design at Tiffany & Co. and beyond. Created by MUG5 for RIOT. The Voice Behind the Legend: Recreating Jean Schlumberger’s Essence at Tiffany & Co. In collaboration with the Tiffany archives, we embarked on a captivating journey to unearth and recreate the Voice of Schlumberger for an exclusive installation at their newly renovated flagship Fifth Avenue store. The challenge was immense; the mission was to simulate a voice without a reference point. Our extensive research took us through Schlumberger's background, his upbringing, and any existing literature that might hint at his vocal tonality. Despite the hurdles, the intricacies of this endeavor were […]

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Coach: Womens Fall 2015

Editing, Post, OOH, Subtitles, Titles

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