IWC Schaffhausen, the pinnacle of Swiss luxury watchmaking, tasked us with a high-stakes project: to create a compelling video for their brand-new flagship store at the legendary corner of 60th and Madison Avenue in NYC.
Read MoreIn a groundbreaking collaboration with LA Galaxy, RIOT has once again pushed the boundaries of creative innovation, this time for the much-anticipated 2024 season opener where multi-platinum DJ and producer Alesso performed during the match against Inter Miami CF at Dignity Health Sports Park. The concept was clear from the outset: to transport LA Galaxy into the cosmic realm, symbolizing a new era of unparalleled experiences both on and off the field. Our team envisioned a journey that was not just a visual feast but an immersive narrative, leading viewers through a galaxy of fantasy and space-driven imagery. From satellites navigating extreme space weather to the mysterious depths of anti-gravity liquids and rivers, every frame was meticulously crafted to captivate and intrigue. “This project stands as a testament to the magic that unfolds when artists are given the liberty to explore, create, and innovate without constraints.” Sound design played a pivotal role in this interstellar voyage, with meticulously synchronized shots leading to an explosive Alesso drop, propelling the teaser into the stratosphere. The music, provided by Alesso himself, was not just a backdrop but the heartbeat of the video, elevating the visual experience into a sensory explosion. The narrative was […]
Read MoreIn every frame, there’s a story. In every cut, a pulse of brilliance. And this sizzle reel demonstrates the creative heartbeat of Wall Street Journal's Custom Content team. A visual symphony, built to elevate. To inspire. To move. When RIOT stepped into the fold with WSJ, we didn't just just collaborate—we always co-conspired to craft unforgettable stories. A partnership rooted in trust, driven by creativity, and defined by the daring pursuit of something beyond expectation. Our task? To capture years of iconic moments. To bottle lightning. To turn the intangible into something real that would move and excite viewers–The evolution of creative storytelling. It’s the bridge between past triumphs and future dreams. And for us at RIOT creative agency, it was personal. Chef Jamie Malone, creating culinary magic and inspiring stories through food and creativity. From the moment we started collaborating with WSJ Custom Content, our goal was simple: blend innovation with substance. Turn brands into narratives that people not only consume but feel. Over the years, we’ve helped them craft moments that blur the lines between art and advertising, moments that demand attention. This sizzle reel is their manifesto—a visual testament to the power of bespoke content. It’s the […]
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Back in March, we took on a pretty intense project for the 2024 Red Bull Kumite, right in the heart of Times Square. Our job? Design and create the graphics for the event, making sure the games looked amazing on a massive 8K corner screen in New York City. We crafted the fullscreen visual experience, with graphics seamlessly laid over live camera feeds, resulting in a high-end and visually stunning display. Red Bull Kumite is one of the must-watch tournaments on the Street Fighter and Fighting Game Community calendar, featuring 16 of the world's top Street Fighter players battling for the title of Red Bull Kumite Champion. The atmosphere was electric, with onlookers and participants alike immersed in the intense action and breathtaking visuals. The event was streamed live on Red Bull Gaming's Twitch and YouTube channels, giving a global audience of hundreds of thousands a front-row seat. Plus, the 360,000 people who pass through Times Square each day got to experience the excitement. The vibrant graphics and the thrill of playing on such a grand stage made the event unforgettable. One attendee even said, "The energy in Times Square was palpable, and the graphics on the big screen were […]
Read MoreMore edits and loopsWe created a range of different assets for this campaignLA Galaxy: It's Gonna Get Messy!Cinemagraph LoopsIt's About To Get MessyOffical Social Media PostsWe created this Cinemegraph loop and more for their social channelsInstagram View this post on Instagram A post shared by LA Galaxy (@lagalaxy) View this post on Instagram A post shared by LA Galaxy (@lagalaxy) Facebook Season Opener GalleryA collection of just some of our favorite visuals from this creation Close
Read MoreNutrafol Wellness Campaign: For WomenLife ChangesChronicling personal and professional transitions, from life's joys to its challenges, we explored their profound impact on hair wellness.Lifestyle TriggersA delicately weaved tale of everyday habits that inadvertently shape hair health, highlighting the importance of awareness and proactive care.Thinning StatVenturing into the reality where over half of women grapple with thinning hair, we presented both the challenges and the healing pathways.Nutrafol Wellness Campaign: For MenGeneticsA thoughtful reflection on genetics and their enduring influence on hair's vitality and resilience.Thinning StatA stark presentation, focusing on the unsettling fact that over 80% of men face hair thinning, urging introspection and proactive measures.Sexual PerformanceEngaging in an earnest dialogue, this narrative unveiled the intersections between hair supplements and the concerns of male vigor.Nutrafol Wellness Campaign: For BothMelding the stories of both genders, we crafted additional films that celebrated universality. Highlighting concerns and solutions shared by all, Nutrafol's diverse product range became the harmonizing chord.Lifestyle TriggersLife ChangesThinning StatNutrafol Wellness Campaign: Over The Top (OTT) VersionsWomen: Life Changes OTTMen: Sexual Performance OTTFor Both: Lifestyle Triggers OTT
Read MoreMatch Day -1 Hype FilmRose Bowl Ticket Push TrailerLA Galaxy VS LAFC: Rose Bowl Campaign Gallery Close LA Galaxy VS LAFC: Rose Bowl Campaign Social Media Presence View this post on Instagram A post shared by LA Galaxy (@lagalaxy) View this post on Instagram A post shared by LA Galaxy (@lagalaxy) View this post on Instagram A post shared by LA Galaxy (@lagalaxy) The countdown begins now 🌹7.04.23 — This is for LA. pic.twitter.com/kaRzpn0pYl— LA Galaxy (@LAGalaxy) June 26, 2023 This rivalry always means more.Tomorrow, we battle for LA. pic.twitter.com/rbT54tmyhf— LA Galaxy (@LAGalaxy) July 4, 2023 Our LA. Our Galaxy.Today is for LA. pic.twitter.com/OwbeMbgtFf— LA Galaxy (@LAGalaxy) July 4, 2023
Read MoreDignity Health Sports Park 20th Anniversary Social Media View this post on Instagram A post shared by LA Galaxy (@lagalaxy) Home sweet home 💙🤍💛Here’s to celebrating 20 years at @dignityhealthsp, and the 20 to come. pic.twitter.com/UXxu6KKUF7— LA Galaxy (@LAGalaxy) June 15, 2023 Dignity Health Sports Park 20th Anniversary Gallery Close
Read MoreFor more than a decade we've been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We're proud to share our latest collaboration with Coach, bringing them one step closer to our hearts - this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It's been a long time coming and we're so excited to share all the creative work we've put into Coach's new sustainability-focused brand, Coachtopia - just in time for this year's Earth Day too! We're extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. Photo by: Adrian Nina of the Coachtopia Ergo bag that has sold out twice in the first week of the brand's existence! If you're fans of […]
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