#Luxury

In every frame, there’s a story. In every cut, a pulse of brilliance. And this sizzle reel demonstrates the creative heartbeat of Wall Street Journal's Custom Content team. A visual symphony, built to elevate. To inspire. To move. When RIOT stepped into the fold with WSJ, we didn't just just collaborate—we always co-conspired to craft unforgettable stories. A partnership rooted in trust, driven by creativity, and defined by the daring pursuit of something beyond expectation. Our task? To capture years of iconic moments. To bottle lightning. To turn the intangible into something real that would move and excite viewers–The evolution of creative storytelling. It’s the bridge between past triumphs and future dreams. And for us at RIOT creative agency, it was personal. Chef Jamie Malone, creating culinary magic and inspiring stories through food and creativity. From the moment we started collaborating with WSJ Custom Content, our goal was simple: blend innovation with substance. Turn brands into narratives that people not only consume but feel. Over the years, we’ve helped them craft moments that blur the lines between art and advertising, moments that demand attention. This sizzle reel is their manifesto—a visual testament to the power of bespoke content. It’s the […]

In the opulent world of jewelry, few names resonate as profoundly as Jean Schlumberger. The French designer, celebrated for transforming Tiffany & Co.’s jewelry line with his imaginative and vibrant pieces, left an indelible mark on the industry. Yet, amid all his illustrious creations, one mystery lingered – the absence of an audible memory. Almost no one truly knows what the legendary Schlumberger sounded like, a private man he never publicly gave an interview and there are no known recordings of his voice. A dynamic, abstract portrait of Jean Schlumberger, designed to represent his visionary contributions to jewelry design at Tiffany & Co. and beyond. Created by MUG5 for RIOT. The Voice Behind the Legend: Recreating Jean Schlumberger’s Essence at Tiffany & Co. In collaboration with the Tiffany archives, we embarked on a captivating journey to unearth and recreate the Voice of Schlumberger for an exclusive installation at their newly renovated flagship Fifth Avenue store. The challenge was immense; the mission was to simulate a voice without a reference point. Our extensive research took us through Schlumberger's background, his upbringing, and any existing literature that might hint at his vocal tonality. Despite the hurdles, the intricacies of this endeavor were […]

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