Vegas On: Creative Direction & Visual Identity

With everything from fine-dining restaurants to the hidden gems in the city that never sleeps, Vegas On is the ultimate guide to what’s new and what’s now in Las Vegas. The sizzle reel above highlights the graphics package and brand identity we created for the popular episodic Las Vegas-owned online show. RIOT provided full creative direction on everything from the logo design, brand color scheme all the way through to the motion graphics that add energy and clarity to the productions the Vegas On team makes. Using a beautiful color palette and bold fonts, we developed a visual identity brand blueprint for the Vegas On team to use across all their assets – both within show episodes and anywhere else the brand is represented both on and offline. The looping videos below demonstrate a variety of individual motion graphics assets that were created as part of our visual identity package. Other assets that were created that aren’t demonstrated include lower third assets and transitions which helped to round out our creative direction and visual identity package.

Clinique: Love Sizzle Reel

Produced, Creative Direction, Directed, Edited, Motion GFX, Color, VFX, Hand Drawn Animations

Coach: CFDA Sizzle
October 7, 2021 in Coach, 2021, Color, Creative, Edited, FX, Motion, Produced, Sizzles

Adding to our ever-growing collection of brand sizzle reels that we’ve created over the years is our Council of Fashion Designers of America (CFDA) reel in collaboration with our friends at Coach. As part of an award application for British fashion designer and Executive Creative Director for Coach Stuart Vevers, in association with the CFDA this sizzle reel was a super fun project to work on creatively. We dedicated our time getting to know Stuart throughout this project and discovered how he truly wanted to represent himself as a nominee to the CFDA through this sizzle reel. It was an honor that our creative agency could help visually represent him. With a clear direction set and assets provided, we had tons of fun editing the high-energy clips while also crafting unique compositions to help tell Stuart’s story.

Reside Moments: The Art Is In The Glass

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

Reside Moments: Bring Your Garden Inside

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

PlayUSA: Beat The Bookie

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Motion, Music Supervision

Reside Moments: Pools With A View

Creative Direction, Editing, Post, Color, Titles, FX, Social, Music Supervision

Coach: The Rules Have Changed

Creative Direction, Direction, Editing, Color,FX, Motion, Design

Reside Moments: w/ Architect Shohei Shigematsu

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

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