We’re very excited to share our ninth collaboration (!) with the Washington Commanders. Our “Making The Mascot” film is a longer form follow-up to the recently released Major Tuddy mascot teaser that was shared across a variety of media channels including social media and in stadium prior to Major Tuddy’s official reveal. Shot in documentary style over a few months, our creative agency directed the internal Washington Commanders content team on what would help create a compelling and detailed glimpse into the creation of their official mascot, Major Tuddy. We captured interactions with players from the past and present, fans, the club’s president, as well as Tuddy on the pitch for his reveal, including celebrations with the players after a touchdown.   Of major importance was to shoot the making of Major Tuddy’s mascot outfit by Bam Mascots in Toronto, Canada. During this capture we were able to highlight initial prototypes and illustrations all the way through to interviews with the hands-on craftspeople. The materials, drawings, and details were all included to show Major Tuddy’s creation in a variety of stages to help fans visually understand all the details that went into the making of Major Tuddy. You can watch […]

Our team at Riot NYC is thrilled to announce our latest collaboration with the Washington Commanders, marking a significant step in their historic rebrand with the introduction of their new and first ever mascot, Major Tuddy. The film, which was created to introduce Major Tuddy to fans on social media was also played at FedEx Field, and made a big impact and be eye-catching for both small screens and stadium-sized displays. Working with the Washington Commanders, we brought Major Tuddy to life in the green screen clips and combined it with footage from the Commanders archives to create a compelling story. Major Tuddy’s character pays homage to the nickname “The Hogs” given to a the Washington Redskins most famous offensive line that were responsible for Washington Redskins Super Bowl wins in the ’80s and ’90s. We also included scenes of the Hogettes, fans known for their wild outfits and pig snout masks.   With a mix of humor, player interactions, exciting visuals, and references to Washington Commanders history, we created a high-energy film that was shared on all the Commanders social media channels and received widespread coverage in media outlets. Stay tuned for our next project, “Making The Mascot,” a […]

A spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.

A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.

A unique, fast-paced, cinematic, high-fashion-style film highlighting subject matter that is traditionally difficult to visualize.

Our long-time relationship with Coach brought us to this new film for their associated non-profit agency, the Coach Foundation to help highlight the significant progress they’ve made in unlocking the dreams of 5,000 young people through scholarships. Our film would also serve as inspiration to encourage Coach employees to participate in the mentorship program, helping under represented youth with opportunities not regularly available to them. We created a touching and authentic film that highlights the impact the Coach Foundation is having on young people around the world. Utilizing raw, self-filmed personal messages alongside a subtle, yet eye-catching visual aesthetic our film is a true celebration of the amazing work the Coach Foundation is doing for young people that deserve a chance.

We created a cinematic trailer for real-time data platform Aerospike that breaks the norms of a conventional corporate video.

We were approached by Clinique’s creative team to create a sizzle reel highlighting their latest rebrand work and product innovations. Showcasing a combination of provided footage, original compositions, motion graphics, and unique textures, we transformed a short brief into a visually rich and engaging sizzle reel to excite Clinique employees and customers. Real people were featured as much as possible to help emphasize customer loyalty and satisfaction and to show just how much Clinique’s customer base truly loves the brand. The result is a high-energy, motivational, and playful sizzle reel that will excite everyone for this next chapter in the legacy of Clinique.

Sports fans, get ready to get hyped for the Washington Commanders’ potential draft picks for the 2022 NFL season! We’ve created a high-energy, motion graphics-heavy video that showcases the top picks rumored to be on the Commanders’ radar. From fast-paced, clean graphics to bold text and plenty of moving images, this glitchy film will leave you pumped for the NFL draft.     As a creative agency, it’s always exciting to have the freedom to build our own story, and we were thrilled to work on this project with the Washington Commanders. Football carries so much cultural significance and emotion, and we feel honored as a culture-driven creative agency to contribute to popular culture through creativity. Below is a video only version of our original concept film that we created to help get sign off on the creative direction. ORIGINAL CONCEPTS: Our original concept animation for the “Command The Draft” film can be seen above FacebookSee our video on the Commanders official Facebook page

Delve into the historical journey of the Washington Commanders with RIOT's creative storytelling.