Chris MUG5 Maguire

Laurie Cole, SoulCycle’s founding Senior Master Instructor, shares her transformative journey in this moving docufilm. Through music, resilience, and community, Laurie inspires riders to embrace their authenticity and find strength in connection.

In this powerful SoulCycle docufilm, Trammell shares his journey from life-saving heart surgery to redefining resilience in the Harlem fitness community. Directed by RIOT’s Chris “MUG5” Maguire, the film captures Trammell’s unique story of strength, recovery, and the inspiring connection he brings to every class.

The Xcerts’ “Hold On To Your Heart” music video is a visually stunning and emotionally powerful production. Shot in Brighton with a minimalist crew, the video portrays lead singer Murray Macleod’s heartfelt message of resilience and hope, set against dramatic skies and vibrant cityscapes.

The Xcerts' "Daydream" music video, directed by RIOT's Chris "MUG5" Maguire, takes you on a whirlwind journey of surreal imagery, live performances, and daydream-inspired visuals. From quirky in-car moments to the electrifying stage energy at The Haunt in Brighton, the video encapsulates the band's creativity and passion.

Step into the rhythm of New York with Jazz Cartier in the latest episode of "Take A Walk." Directed by Chris “MUG5” Maguire, this episode follows Jazz as he finds inspiration in the vibrant streets of Chinatown and beyond, showcasing his creative process and individuality in collaboration with GQ and Reebok.

Step into the world of NYC’s vibrant style scene with Fatima B in Reebok’s Take A Walk series. Directed by RIOT’s Chris “MUG5” Maguire, this episode takes us from Harlem rooftops to Soho streets, blending iconic fashion with the city’s electric energy.

RIOT created Material World’s first-ever brand film, celebrating sustainable fashion and personal reinvention. This campaign showcases empowerment and style with cinematic flair.

RIOT’s “The Future Is Unwritten” is a black-and-white short film capturing the voices of New Yorkers sharing their hopes for the future. A moving story of humanity and hope, directed by Chris MUG5 Maguire.

RIOT created a craftsmanship-styled film celebrating Coach’s Rivets collection of limited-edition, hand-crafted bags. Directed by Chris MUG5 Maguire, the film highlights the precision and artistry behind these stunning designs.