#2021

With almost 40,000 new apps released every month, we had to make sure the new Wardrobe app which allows its users to exchange and borrow high-fashion clothing would stand out from the crowd. The introduction to the app is the front door for the person using it, so we went above and beyond with this video, welcoming everyone to it in the coolest way possible. Taking a bank of awesome content from the team including clips of real users of the app, we had fun playing around with it all in very unique ways. Our creative agency goes the extra mile as always, we took the time to hand-cut real pieces of paper, filmed on a green screen, and then added stop motion to achieve an old-school and hyped look and feel. We ran assets through one of our many vintage video cameras to add true and unique VHS effects, created custom motion graphics for the logo and text moments, and composed mixed media animation layers and textures to help bring fresh, new, and unique vibes to each frame. We also chopped and mashed together some of the wildest and coolest imagery combinations, including a buffering effect called “data moshing” […]

We recently partnered with our dear friends at Coach to create an inspiring film for their affiliated non-profit organization, the Coach Foundation. The Coach Foundation is committed to unlocking the dreams of 5,000 young individuals by providing scholarships by 2025. The video content in the film was captured using the personal cameras of the featured individuals, showcasing the authentic and unfiltered nature of their technological resources and emphasizing the challenge of affording higher education.   With a focus on promoting positivity, our goal was to shed light on the incredible personalities of each individual who has overcome adversity to reach their current position. To maintain the genuine essence of the film, we dedicated extra time and effort to incorporate hand-drawn elements. For each person showcased, we endeavored to delve into their thoughts and imbue their clips with a custom font style and a hand-drawn representation of their imagined workspaces. These elements were then animated to generate one-of-a-kind artistic creations. This project presented a unique opportunity for our creative agency, and we had a fantastic time bringing it to life. Although the video is intended for internal use within the Coach team and requires a password for access, you can still […]