It’s been a while since we spent some time reading for inspiration. Over the years since we wrote the very first BookSmarts journal, we’ve worked our way through a ton of books to take a moment away from the digital world and escape to find inspiration in a different format. This year we’re making sure we take some extra time to pick up more books and step outside the visual world for a few moments to get inspired. The first book we finished this year is just outside our comfort zone of reading non-fiction, as Matt Haug‘s ‘The Midnight Library” sits under philosophical fiction. “If you aim to be something you are not, you will always fail. Aim to be you.” ― Matt Haig, The Midnight Library When we’re deep in the creative world working on our projects we tend to get lost in thought and move in many different creative dimensions. It’s something we have to do to continue to push our creative agency outside the boundaries that usually limit creative works during the exchange from agency to brand. It’s these alternative worlds we look for, dream about, and explore like in our Aerospoke creations. In “The Midnight Library,” […]
As much as we love to dive headfirst into the latest TV series, music videos, and albums to grab influence and inspiration, we also love the complicated simplicity of words. Hanging on our creative agency office walls’ in New York City is incredible artwork that we take daily inspiration from, and sitting comfortably on our shelves is a collection of books we use as bibles and motivational speakers. The more we read here at RIOT, the more we write. You’ll find us heavily typing away through the night and vigorously flipping through pages and pages of a diverse range of reading material. “If you don’t have time to read, you don’t have the time (or the tools) to write.” — Stephen King What They Don’t Teach You At Harvard Business School Our latest page-turner is by a man dubbed as “the most powerful man in sport”, and the founder of IMG (International Management Group) with a simple handshake. Mark McCormack’s book ‘What They Don’t Teach You At Harvard Business School’ is his twist on an autobiography. His masterful approach to solving peoples’ problems in business, also relates to this informative and inspirational book that essentially tells you his 25 years […]
