SoulCycle: SoulFundamentals Campaign Film

Our role(s): Directed, Creative Direction, Editing, Post, Color, Titles, FX, Animation, Branding, Design, Photography, Social, Music Supervision

March 11, 2018

SoulCycle: SoulFundamentals Campaign Film

More work for our lovely friends over at SoulCycle. After the amazing success creating a film for SoulCycle’s newest and most athletic class to date “SoulActivate,” we’ve gone the complete other end of the spectrum for this film. “SoulFundamentals” is the newest SoulCycle class and it is aimed at the beginner, the person that’s never attended and it’s aimed to make the whole experience easier. Do you know how many times I’ve asked someone if they want to go to a SoulCycle class for their first question be “Am I going to die?!”

That’s where SoulFundamentals comes in. It’s beginner friendly and focuses on a lot of the items regular riders mike take for granted. Things like getting your bike setup, how to catch the rhythm, the fundamental moves of any and every SoulCycle class etc. Done with TWO instructors, there is a ton more one on one interactions between instructor and student. It’s a super cool class and the hope is that this class will open the amazing world of SoulCycle up to a much larger audience.

CREDITS

CLIENT: SoulCycle
AGENCY: RIOT
DIRECTOR: Chris "MUG5" Maguire
DIRECTOR OF PHOTOGRAPHY: Zach Jopling
ASSISTANT DIRECTOR: Nastassja Simone
ASSISTANT CAMERA: James Regan
PRODUCTION ASSISTANT / DIT: Brendan Engle
GAFFER: Mark Sherman
GRIP: Ben Hunt
R/GA GAFFER: Atsushi Takoaka
R/GA LIGHTING TECH: Dana Sterling
SOUND: Matt Caulfield
HAIR MAKEUP: Katie Wedlund
STYLIST: Sam Bates
PHOTOGRAPHER: Tim Smith

CREATIVE DIRECTOR: Roxana Zegan
PRODUCER: Heather Ogletree
DIRECTOR OF VISUAL DESIGN: Chelsea Podlogar
PRODUCTION MANAGER: Geneva Peschka
VP OF DESIGN: Alan Cooke

EDITING, COLOR & FX: Chris "MUG5" Maguire
ASSISTANT EDITING: Nastassja Simone

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