Ray-Ban: Color Through Chromance
Our latest work for Ray-Ban saw us again working alongside our friends at RXM Creative to create some films surrounding Ray-Ban’s release of their new “Chromance” lenses. One film was created for social media usage, being released on Youtube and Instagram amongst others. The Instagram version is embedded below for your viewing pleasure.
The second film iteration was for in-store purposes and was created in both landscape and portrait versions to allow for the film to be shown in as many Ray-Ban stores as possible. We were responsible for the editing, motion graphics, post and color for these film, an example of which can be viewed below:
The campaign films were based around photographers Benjamin Heath, Cory Staudacher and Tyson Wheatley who took the new Chromance lenses on a quest to find the most stunning colors in America. More details of which can be found here #ChromanceColorQuest.
It’s always a pleasure working with our friends at both Ray-Ban and RXM Creative and we look forward to our next creation with them.