PlayUSA: Beat The Bookie

September 1, 2019
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PlayUSA: Beat The Bookie

Just before the opening of the sports book season in September 2019, PlayUSA approached us to create an attention grabbing commercial promoting their site for TV. The commercial has since been broadcast on TV and Hulu in the NJ and PA markets. Our final approach was done in a stylized color overlay style mixed with large, animated text and black and white imagery and an impactful, hard hitting soundtrack.

Above you can watch the music only version of the film. Underneath the gallery we also include the TV version that features the awesome Voiceover talents of the awesome Bob Holiday.

CREDITS

CLIENT: PlayUSA
AGENCY: RIOT
PRODUCED BY: RIOT
PRODUCERS: Matt Brown, Katinka Partridge & Kendall Saville
DIRECTION, EDITING, DESIGN & MOTION: Chris "MUG5" Maguire
VO TALENT:Bob Holiday

PlayUSA: Big Bonus (VO :30)

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