At the intersection of rebellion and creativity, we craft bold narratives for the fashion world’s most iconic brands.
Fashion in New York is an attitude—its a rhythm that pulses through the city’s streets. As a fashion creative agency, we shape fashion’s future and flow. We craft from the crossroads of art and rebellion, where creativity is constantly challenged, evolving, and being reimagined. The fashion brands we partner with know that we don’t settle for the ordinary; we create work that demands attention and sparks conversation.
ShopBAZAAR - Tryptic of shots from our ShopBazaar Spring Must Haves shoot
Our ongoing collaboration with Coach embodies the spirit of New York—the grit, the energy, the timeless sophistication. Together, we constantly capture the soul of this iconic fashion brand, blending its heritage with the unyielding heartbeat of modern fashion. Every frame we create is a visual manifestation of this duality, pushing the boundaries of what a fashion campaign can be.
And Coach is just one example. Every fashion project we undertake at RIOT is a reflection of New York’s fearless creative spirit. We continuously push the boundaries of what’s possible in fashion, disrupting the expected and injecting new energy into the world of fashion. To us, fashion is an evolving dialogue, and as a creative agency we’re here to shape fashion's future.
At RIOT, our creative process is driven by the belief that fashion is fluid—it captivates, transforms, and moves. This ethos is brought to life in our collaboration with Sunglass Hut and RXM Creative on a visually immersive series. Each film celebrates individuality and style, merging vibrant visuals with sophisticated storytelling.
Sunglass Hut | Start With The Shades: Soft Fun Trend
For the Hailey Bieber feature, the video was color graded in stunning black and white, treated uniquely in Lightroom to bring out intricate contrasts and depth. This meticulous approach allowed us to craft each frame as an individual works of art, imbuing the piece with an atmosphere that feels both bold and timeless.
Collaborating with RXM Creative, the Sunglass Hut series exemplifies our commitment to blending visual artistry with modern aesthetics, ensuring that each pixel leaves a lasting impression. Whether through dramatic color grading or cinematic flair, we create visuals that inspire, excite, and redefine fashion.
Streetwear is about an attitude, a way of life that defies convention. At RIOT, we resonate with the rhythm of the street, the pulse of the pavement. Our work for Reebok speaks to this mindset, tapping into the raw energy of the city to craft visuals that are felt.
Reebok: Take A Walk - Jazz Cartier For GQ
In our collaboration with Reebok, we looked beyond the product to the culture it represents. Each frame was a celebration of urban style, reflecting the unfiltered essence of streetwear. Motion capture, dynamic angles, and real New York City backdrops brought Reebok’s designs to life, capturing the relentless spirit of a brand that’s as bold as the people who wear it. Sneakers became symbols, transforming sidewalks into runways, each step a statement.
The Jazz Cartier film embodies this energy, showcasing the artist’s connection to the city that fuels his creativity. This was about staking a claim, showing up, and making your mark. At RIOT, we specialize in capturing that defiant edge, working with brands that want more than just visibility—they want impact.
We exist to disrupt, and for the brands that dare to do the same, we’re ready to make it happen!
At RIOT, our collaboration with Tiffany & Co. is an ongoing dialogue with a brand that defines luxury and fashion. Our work spans a spectrum of creative realms, from shooting dazzling window displays to celebrated global campaigns, each crafted to reflect the timeless sophistication Tiffany represents. Through every project, we engage deeply with the brand heritage, ensuring that the Tiffany story remains one of elegance and innovation.
Tiffany: Modern Love - Valentine's Day 2021 Window Campaign Film
One cornerstone of this collaboration is the Modern Love campaign, a Valentine’s Day 2021 project that harmonizes classic romance with a distinctly modern beat. Designed to captivate a new generation while honoring Tiffany’s legacy, the campaign merges soft, nuanced visuals with the vibrant pulse of New York City. It’s an homage to love—timeless, yet ever-evolving—mirroring the essence of Tiffany itself.
For us, working with luxury brands like Tiffany is about amplifying a legacy, crafting creative that is both rooted in tradition and future fresh. Each frame, each design we bring to life elevates the brands we work with, ensuring they resonate powerfully today and in the years to come.
At RIOT, we believe that storytelling should resonate with purpose. Our work with Coachtopia exemplifies this, merging influencer-led content with a commitment to sustainable luxury. Through this collaboration, we’re helping shape a future in fashion that’s as mindful as it is stylish, with stories that connect authentically with audiences attuned to environmental impact.
Crafted with purpose, the Alter/Ego bags embody Coachtopia’s philosophy of mindful luxury.
One highlight of this series was our work with emerging star Lola Tung. As she explores Coachtopia’s sustainable approach, we capture her journey to bring eco-conscious values into her life and style. Lola’s voice and style infused the campaign with authenticity, inviting audiences into a world where fashion and sustainability coexist meaningfully.
At RIOT, creating for Coachtopia means advancing a vision where every product, every partnership, and every narrative reinforces the ethos of sustainable luxury. It’s a movement, and we’re excited to bring these stories to life, inspiring a new era of conscientious fashion.
At RIOT, we don’t just follow trends; we drive innovation with creative techniques that breathe life into fashion campaigns. From stop motion to robotic precision, our approach sets us apart, merging playful artistry with precision technology.
Our Macy’s Week’s Worth campaign is a testament to this, bringing an inventive stop-motion twist to everyday fashion moments. This approach creates visuals that are uniquely vibrant and immersive, giving our clients campaigns that feel fresh and unforgettable.
Our toolkit, which includes the MRMC Cinebot Mini, allows us to capture precise, dynamic angles with robotic assistance, positioning RIOT as a leader in tech-driven fashion storytelling. We bring style to life in ways that resonate with audiences and redefine fashion media.
In the heart of New York, RIOT sets the standard for what a fashion creative agency can be. Every campaign we craft is a work of art, born from a deep understanding of style, culture, and innovation. Our team combines unmatched creative vision with technical mastery, delivering work that resonates deeply and commands attention.
From iconic luxury brands to bold disruptors, we partner with clients who want to make an impact. When you collaborate with RIOT, you’re not just another brand; you’re part of a movement to redefine fashion on a global stage. Reach out to us, and let’s bring your vision to life, transforming it into the next unforgettable fashion campaign.
Below is a comprehensive showcase of our diverse projects, capturing the essence of our work across fashion, luxury, streetwear, sustainability, and beyond.
