Coach x Harrods: Men’s OOH Film
Coach launched their Men’s 2016 collection in the world renowned luxury department store Harrods. To celebrate, Coach had a presence at the ground floor, 3rd entrance digital media wall.
Due to the media wall’s dimensions, we incorporated a split screen video to help maximize both the screens ultra wide dimensions and the time constraints of the ad. The intent of the video was to attract the “Harrods Man” to the Coach brand, educating and introducing those that were not aware or familiar of the “new Coach,” the Coach that defines “Modern Luxury” and is very fashion forward and elevated.