Coach: Halloween 2015 Social Creations
On Halloween 2015, Coach approached us with a very simple brief. They tasked us with putting together multiple concepts for Halloween using photo or video and that was it, the only rule was that it needed to be about Halloween It was creatively open! This got our blood pumping because, you know, you can be a lot more creative the less restrictions that are put in place.
We ended up creating four concepts – the bats and pumpkin patch were used by Coach on their socials. The Poltergeist homage one was posted on Coach’sExecutive Creative Director Stuart Vevers’ personal Instagram though too. All the concepts bar one were shared with the world. When we were creating the bag on fire one, we knew they were not going to use it, but felt that setting a bag on fire was something too cool not to be explored! Even though they didn’t post it, there was still positive feedback on the concept, it was just a little too far.
Each concept is completely different and fun in equal measures! We conceptualized, drafted and created the final versions of all four of these in one day, something we are also very proud of! We’ll let the work do the talking below.