Coach: Florals

September 12, 2015
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Coach: Florals

A little different to our normal work with our lovely friends at Coach – this time, focusing on still imagery as opposed to video. We were approached to conceptualize and create multiple pieces of imagery around Coach’s new floral campaign. The idea was simple, use the provided Coach floral patterns that were going to be featuring on limited edition bags and put them in imagery however I wanted.

Our final result was having the floral patterns look like it had been plastered all over different parts of New York city. Below you can see all of the imagery Coach selected for use via Instagram below. Enjoy!

Underground blooms #CoachSpring2016 #NYFW

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Central Park in full bloom (literally) #CoachSpring2016 #NYFW

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NYC’s leading lady in her Sunday best #CoachSpring2016 #NYFW

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Urban botanics #CoachSpring2016 #NYFW

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Bright and bold #CoachSpring2016 #NYFW

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