Coach: Coach House Customization Launch Campaign

Our role(s): Directed, Editing, Post, Color, FX, Music Supervision, Sound, Social

November 18, 2016

Coach: Coach House Customization Launch Campaign

Last week we were asked by Coach to cover the event they were throwing at Coach House, on 5th Avenue in New York City. The event was held to kick off Coach’s new in-store customization service that was launching at Coach House and numerous other Coach stores across the US. The customization works alongside a customized POS app that allowed people to design their own bags and then watch as Coach craftsmen put the custom designs together in front of the customers very eyes. It’s a truly unique customer experience that we thoroughly enjoyed capturing.

CREDITS

CLIENT: Coach
AGENCY: RIOT
PRODUCED BY: Suite Spot
DIRECTED BY: Chris MUG5 Maguire
DIRECTOR OF PHOTOGRAPHY: Andrew Cutraro
2ND CAMERA: Dominick Sivilli
EDITING, POST, COLOR & MOTION GFX BY: Chris MUG5 Maguire
ASSISTANT EDITOR: Nastassja Simone
PRODUCER:Theresa Scott
SOUND:Matt Claufield
1ST ASSISTANT CAMERA: James Regan
DIT: Conor O’Donnell
PA: Mark A Covington
SOUND: Greg Rothschild
MEDIA MANAGER: Ryan Durieux
GEAR CO-ORDINATOR: Aimee Thomas

3, 2, 1…The wait is over. #CoachHouse is now open at 685 Fifth Avenue.

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Bags that bloom. #CoachHouse #CoachDinky

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Custom touches with help from our in-store craftsman. #CoachHouse

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Make your bag your own at the #CoachHouse workshop.

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