While this can’t be listed as work, we definitely think it is worthy of showcasing to the world as we poured our heart, soul and creativity into this the same we do client work. Not ones to regularly even bother with contests and competitions in general, the “Make The Cut” contest for Imagine Dragons, which closed for entries on April 8th seemed worthy of our time – particularly as legendary 80s action star Dolph Lundgren features in the footage! This serves as a great example of our current editing work and capabilities too because it is unfiltered and 100% our creation from an edit perspective. As such it showcases some cool techniques that may have been too out there for a client. Imagine this as one of our RIOT experiments films but utilizing the footage of an awesome Adobe x Imagine Dragons contest as our canvas. There was about 50-60 clips given that covered the music video shoot and then about 5 atmosphere videos and another 5 Adobe Stock videos. You were only allowed to use the footage that was included with the download package was one major stipulation. We did 98% of this video, the edit, color and post […]
We have started to spend some days of the week just experimenting, with no pre-defined goal and with no final outcome. Above is our first true version of this and is the culmination of a few months work all rolled in to one. The visuals were put together over the course of a few months, however the theme of playing around with shape, shape movement, vivid colors and repetition remained constant. The music was the final piece of the puzzle, with Chris “MUG5” Maguire finishing this composition just a few days ago. The audible creation ended up feeling like it would work well with these visuals and after spending a day then matching the visual movements to the music we end up with out first RIOT experiments film. We have placed the film in our journal as this was put together purely for fun and is not a commissioned or official RIOT production. That said, it stills offers a look into some of the many sides to the RIOT personality and visual identity.
R¡OT was founded with one aim: put a whole new spin on creativity. A New York City based Creative Agency we smash rudimental, old-school, text book thought & creative processes. We break down creativity blocking walls, and we annihilate the rules & regulations that have stifled the creative world far too long. We mix creativity with technology to offer breathtaking results.