SoulCycle: SoulActivate Teaser

Our role(s): Directed, Creative Direction, Editing, Post, Color, Titles, FX, Animation, Branding, Design, Photography, Social, Music Supervision

February 22, 2018

SoulCycle: SoulActivate Teaser

As a run up to our first official commercial film for SoulCycle we created a teaser to whet people’s appetites a week prior to the actual film being released.

Shortly after dropping, this teaser film blew up within the SoulCycle community with our talent Jeff Rieber becoming an instant sex symbol with the ladies and gentleman alike. Everyone was left wondering what was coming (just as planned), and the discussion was rife as to what was about to come.

You can check the teaser out above and we have embedded the Instagram post below so you can check out all the associated commentary.

Take it to the next level. 2.26.18

A post shared by SoulCycle (@soulcycle) on

CREDITS

CLIENT: SoulCycle
AGENCY: RIOT
DIRECTOR: Chris "MUG5" Maguire
DIRECTOR OF PHOTOGRAPHY: Zach Jopling
ASSISTANT DIRECTOR: Nastassja Simone
ASSISTANT CAMERA: James Regan
PRODUCTION ASSISTANT / DIT: Brendan Engle
GAFFER: Mark Sherman
GRIP: Ben Hunt
SOUND: Matt Caulfield
HAIR MAKEUP: Katie Wedlund
STYLIST: Sam Bates
PHOTOGRAPHER: Tim Smith

CREATIVE DIRECTOR: Roxana Zegan
PRODUCER: Heather Ogletree
DIRECTOR OF VISUAL DESIGN: Chelsea Podlogar
PRODUCTION MANAGER: Geneva Peschka
VP OF DESIGN: Alan Cooke

EDITING, COLOR & FX: Chris "MUG5" Maguire
ASSISTANT EDITING: Nastassja Simone

TALENT: Jeff Rieber

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