No Sweat | Campaign Film
Developed by athletes for athletes, No Sweat products are researched, tested and fine-tuned. Suitable for use on all clothing, towels and intimates, but developed specifically for dry wicking and tech fabrics. It’s gentle yet effective touch maintains the quality and elasticity of fabrics, extending the overall life of your activewear. No harsh chemicals, no artificial perfumes, no residue—just pure freshness, down to the core.
We created and directed No Sweat’s first ever campaign film, as part of their rebranding efforts, that included a new look site, featuring cool imagery and new branding elements. Given full creative freedom, we delivered a film that showcases the grit and glory of true athletes, demonstrating that no matter how hard you go at it, No Sweat products will have you all cleaned up nicely for your next session!
The result is a moody film that embodies the spirit of the people that are showcased in the film, seen working out at varying times of the day – from sunrise to sunset, each going hard in their respective fields. Motion graphics titles and sound effects add dramatic brand messaging and our, fun and fresh logo sting at the end bookends the film perfectly. Sweat yourself clean! You know you want to.