Ignite | Branding, Logo Sting & Broadcast Package
Ignite are a new internet based TV network that approached us to do various visual work for them prior to their launch. Our first role involved the actual branding, creating a very modern and easily recognizable brand that looks as amazing fully detailed as it does as just one color.
Once approved, we then moved on to create a logo sting (ident) for the brand that would show at the beginning / end of every piece of content that the network created. Our inspiration for both the branding and the sting was based around the name and our ability to ignite it and set it on fire. In the sting, setting the logo on fire allowed us to reveal the network’s slogan which we also created as part of our larger branding work. We also created a custom music and sound effect bed for the logo sting to help elevate the visuals further.
Finally we created lower thirds, a logo bug and mortise that could be used as part of a larger broadcast package design, offering Ignite a complete broadcast package for their brand new internet based TV network.
Showcased above is the logo sting which showcases both our motion work and branding work for Ignite.