Ela Finetech | Brand Film
Richline Group is the USA’s foremost, financially-strong Jewelry Manufacturer, Distributor and Marketer. They have numerous brands under their umbrella, one of the newest of which is Ela Finetech, seeing Richline Group moving into the wearable technology marketplace.
Ela Finetech represents wearable technology that takes it out of just being a smart watch, into more elegant and wearable pieces like bracelets and necklaces that also provide all the functionality of a smart watch. We were tasked with showing some of the features of the device, in a family setting, which follows a day in the life of mother, father and daughter showcasing all the ways that Ela Finetech devices helped the family stay better in touch with one another.
The film was shot one day in a quaint suburban town in New Jersey and was the first brand film ever created Ela Finetech, allowing us to help introduce the brand to the world in a way that was relatable but, most importantly informational about the features of the Ela Finetech devices.