@RIOTWASHERE - A RIOT CREATION. Ela Finetech | Brand Film

A RIOT ORIGINAL CREATION IN: Color, Directed, Edited, Photography
Our role(s): Directed, Edited, Motion Graphics, Post, Color

May 27, 2015

Ela Finetech | Brand Film

Richline Group is the USA’s foremost, financially-strong Jewelry Manufacturer, Distributor and Marketer. They have numerous brands under their umbrella, one of the newest of which is Ela Finetech, seeing Richline Group moving into the wearable technology marketplace.

Ela Finetech represents wearable technology that takes it out of just being a smart watch, into more elegant and wearable pieces like bracelets and necklaces that also provide all the functionality of a smart watch. We were tasked with showing some of the features of the device, in a family setting, which follows a day in the life of mother, father and daughter showcasing all the ways that Ela Finetech devices helped the family stay better in touch with one another.

The film was shot one day in a quaint suburban town in New Jersey and was the first brand film ever created Ela Finetech, allowing us to help introduce the brand to the world in a way that was relatable but, most importantly informational about the features of the Ela Finetech devices.

CREDITS

CLIENT: Richline Group
AGENCY: CBX
PRODUCED BY: Suite Spot
DIRECTED BY: Chris MUG5 Maguire
DIRECTOR OF PHOTOGRAPHY: Chris Heinrich
EDITING, POST, COLOR & MOTION GFX BY: Chris MUG5 Maguire
PRODUCER: Eli Heitin
PRODUCTION COORDINATOR: Dan Mecca
MEDIA MANAGER: Conor O’Donnell
GAFFER: Huttemberg Nassar
KEY PRODUCTION ASSISTANT: Maggie Gonsalves
PRODUCTION ASSISTANT: Derrick Maultsby
PRODUCTION ASSISTANT: Moose Agha
INTERN: Alex Prekop

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