Desireé Flores | I Want You: Branding & Creative Direction
We’ve just started working with upcoming Urban Pop artist Desireé Flores and we wanted our branding, art & creative direction on the project to follow the vibe of the 80’s Pop title track from Desireé’s debut EP “I Want You,” featuring Shawn Stockman from Boys II Men, “I Want You” sounds akin to the recent 80s pop resurgence from artists like Blood Orange & The Weeknd. We also took visual pointers from the music of the original era too, drawing a lot of inspiration from artists such as Neneh Cherry thru Janet Jackson for our visuals leaving us with the final branded product we have on showcase here today. We even added in the glorious, 80’s style over egged backlighting too!
We listened to a whole menage of great music alongside Desireé’s debut EP while we branded this artwork to achieve our final result. Our final deliverables were the artist logo branding, CD Jacket design and iTunes cover design. We will solidify the product by providing social network designs around the EP launch to give one, overall branded feel in support of the release of Desireé Flores debut EP “I Want You” which will be available digitally soon.