@RIOTWASHERE - A RIOT CREATION. Coach x Selfridges | Coach Men’s Selfridges Promotional Film

A RIOT ORIGINAL CREATION IN: Color, Edited
Our role(s): Editing, Color, Post

March 10, 2016

Coach x Selfridges | Coach Men’s Selfridges Promotional Film

Coach launched an RTW Men’s Pop Up alongside the world renowned luxury department store Selfridges. The Coach Menswear Pop Up existed for 3 weeks from 1st March 2016.

The video aim was to attract the ‘Selfridges Man’ customer to the Coach brand, educating and introducing those that were not aware or familiar of the “new Coach,” the Coach that defines “Modern Luxury” and is very fashion forward and elevated.

We created this 15 second Men’s edit that related to the Selfridge’s buy from the SS16 LCM show.

Here is the social post live on Selfridge’s Instagram page:

Experience the wild side of the #CoachMens2016 collection at the #SelfridgesLondon pop-up

A video posted by Selfridges (@theofficialselfridges) on

And here it is live on the Coach Instagram page also:

Our friends @theofficialselfridges now featuring #CoachMens2016 Spring collection! #regram

A post shared by Coach (@coach) on

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