Coach x Selfridges: Men’s Selfridges Exclusive Promotional Film
Coach launched an RTW Men’s Pop Up alongside the world renowned luxury department store Selfridges. The Coach Menswear Pop Up existed for 3 weeks from 1st March 2016.
The video aim was to attract the ‘Selfridges Man’ customer to the Coach brand, educating and introducing those that were not aware or familiar of the “new Coach,” the Coach that defines “Modern Luxury” and is very fashion forward and elevated.
We created this 15 second Men’s edit that related to the Selfridge’s buy from the SS16 LCM show.
Here is the social posts live on Selfridge’s and Coach’s Instagram pages: